TikTok expands its influence to third-party apps with new developer program

TikTok is looking to broaden its reach by integrating with popular third-party video creation and editing apps. The company has announced a new initiative called the TikTok for Developers program. This program will offer tools for third-party app developers, allowing them to access TikTok's creative features and push content directly from their apps to TikTok.

The initial offering from this program is the "Share to TikTok" SDK, which enables users to edit videos in other apps and publish them directly to TikTok. Among the key initial partners for this SDK is Adobe Premiere Rush, Adobe's mobile app for video editing. Premiere Rush users will be able to tap into video-editing features like aspect ratio switching, transitions, color filters, time-lapse, slo-mo effects, audio control, and more, and then share their edited videos instantly to TikTok and other video platforms.

Apart from Adobe, other apps supporting the Share to TikTok SDK at launch include popular platforms such as Loopsie for creating looping videos, Plotaverse for animation, Fuse.it for augmented reality, Medal.tv for gaming highlights, PicsArt for photo editing, and Enlight Videoleap for video making. Integration with the TikTok SDK could significantly impact these smaller, single-purpose apps by attracting the creator community, thereby driving their growth and revenue.

For example, Lightricks, the company behind apps like Enlight Videoleap, has built a profitable business with its suite of photo and video editing apps and has raised a total of $ 205 million. Apps integrating with TikTok's new SDK will not only benefit from built-in sharing features but also gain access to a more extensive array of creative tools. Additionally, when creators share their videos, they will include a specified partner hashtag, helping the app gain exposure among more TikTok users.

This new feature enriches TikTok's content diversity, offering users an array of editing choices on top of TikTok's built-in tools. It provides multiple avenues for users to generate original, high-quality content using various platforms with cutting-edge creative tools. According to TikTok, the initiative aims to continue expanding access to its creative tools across the ecosystem.

The TikTok for Developers program also includes tools for embedding videos on the web and provides developer documentation, demos, and more. The program enforces strict Terms of Service to prevent the collection of users' personal data and other nefarious activities, with the threat of access removal if terms are violated. Although TikTok has not detailed further plans for the developer's program, it indicated ongoing expansion of access to its creative tools would be a priority.

For more information on this story, visit the news article link.

Keywords

TikTok for Developers
Share to TikTok SDK
Adobe Premiere Rush
Third-party video editing apps
Creative tools
Partner hashtag
Content diversity
Developer documentation

FAQ

1. What is the "Share to TikTok" SDK? The "Share to TikTok" SDK allows users to edit videos in third-party apps and publish them directly to TikTok.

2. Which apps are initially supporting the Share to TikTok SDK? The initial launch partners include Adobe Premiere Rush, Loopsie, Plotaverse, Fuse.it, Medal.tv, PicsArt, and Enlight Videoleap.

3. What are the benefits for third-party apps integrating with TikTok's SDK? Integrating with the TikTok SDK provides apps with built-in sharing features, access to a wider selection of creative tools, and exposure through partner hashtags.

4. How does TikTok enforce its Terms of Service for developers? TikTok restricts developers from collecting users' personal data and other nefarious activities. Violating these terms can result in the removal of the developer's access.

5. What additional features does the TikTok for Developers program offer? The program includes tools for embedding videos on the web, developer documentation, demos, and more.

6. What impact is expected from the integration on smaller apps? Integration with TikTok’s SDK can help smaller, single-purpose apps attract a larger creator community, driving their growth and revenue.