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TikTok Creativity Program Beta
Introduction
TikTok has recently introduced the Creativity Program Beta, a new monetization feature for content creators aimed at addressing the dissatisfaction with the payouts from the existing Creator Fund. Initially available on an invite-only basis, the program is now accessible to content creators with a minimum of 10,000 followers and at least 100,000 views per month—the same criteria required for the Creator Fund.
Background
The Creator Fund was previously the primary source of income for TikTok creators, but many expressed frustrations over the low payouts. Typically, creators found that they earned only a few cents per thousand views, making it difficult to sustain a viable income through TikTok alone. For instance, a creator might receive around $ 20 for a video that amassed 1,000,000 views, equating to $ 0.02 per thousand views. In response to the negative feedback, TikTok launched the Creativity Program Beta, which promises to offer more realistic earnings.
Key Differences
One of the main differences between the two programs is that videos longer than one minute must be created for monetization under the Creativity Program. This move appears to be an effort by TikTok to shift toward a long-form content environment, similar to YouTube. Creators with longer videos, in particular, may find this beneficial, as longer videos traditionally perform better.
To monetize content in the Creativity Program, videos need to achieve over 1,000 views, but it’s not just any views that count. Qualified views—defined as views over five seconds and excluding dislikes—determine earnings. It is common for videos to accrue just over 1,000 qualified views even when total views are significantly higher. With the Creativity Program, creators can expect earnings of approximately $ 0.40 to $ 1.00 per thousand views, a significant increase compared to the Creator Fund.
Personal Experience
After joining the Creativity Program Beta, my earnings have markedly improved. In my first two days, I made $ 12, compared to the mere $ 3 I earned under the Creator Fund over the same period. Several days in, my analytics began to show favorable results. One of my videos rapidly gained 107,800 views, with 68,200 qualifying views, generating nearly $ 46.22 in earnings.
With my follower count rising from 14,000 to over 17,000 in just a month, I'm experiencing robust growth as a content creator. My top-performing video, which originally had around 30,000 views, has now surged to 308,000 views and earning about $ 170. Across all my videos, this month alone, I’ve earned $ 255. This is encouraging, as it significantly surpasses my previous earnings from the Creator Fund.
As I dive deeper into the Creativity Program Beta, my content is being better rewarded, effectively reflecting my efforts and dedication to growth as a creator.
Conclusion
For those who thrive on creating longer videos, the Creativity Program Beta offers a viable and profitable path for monetization. Creators must evaluate their own content style before making any shifts to longer formats, but for those who already embrace longer content, this new program is highly recommended.
Keyword
TikTok, Creativity Program Beta, monetization, Creator Fund, content creator, followers, views, qualified views, earnings, long-form videos.
FAQ
1. What is the TikTok Creativity Program Beta?
The TikTok Creativity Program Beta is a new monetization feature for content creators that allows them to earn higher payouts compared to the previous Creator Fund, requiring longer videos for monetization.
2. What are the requirements to join the Creativity Program Beta?
Creators must have a minimum of 10,000 followers and over 100,000 views per month to be eligible for the Creativity Program Beta.
3. How do earnings differ between the Creativity Program and the Creator Fund?
Earnings in the Creativity Program range from approximately $ 0.40 to $ 1.00 per thousand views, while the Creator Fund typically pays only $ 0.02 per thousand views.
4. What types of videos qualify for monetization under the new program?
Only videos that are over one minute in length and have obtained over 1,000 views, including qualified views, qualify for monetization under the Creativity Program.
5. How has the new program affected personal earnings?
Many creators, including the author, have reported significantly higher earnings in the Creativity Program compared to the Creator Fund, even within a short time frame.