TikTok Creativity Program Beta VS YouTube Shorts

Introduction

If you constantly find yourself wondering who pays more between TikTok's Creativity Program Beta and YouTube Shorts, then keep on reading. This article breaks down the nitty-gritty details of the payment structures for both platforms based on the payouts observed from real accounts.

TikTok Creativity Program Beta

I'm currently logged into one of my TikTok accounts, which is enrolled in the Creativity Program Beta. This program allows you to monetize your TikTok videos provided they meet certain criteria. Specifically, your videos must be longer than one minute. This setup is different from TikTok’s Creator Fund, and the payouts are generally better.

Earning Details

Here’s a snapshot of earnings from my account:

Total earnings: $ 9.46 (with minimal posting)
Earnings were made from June 28 to the present, with daily earnings fluctuating.

Below are some details of the monetized videos:

June 24, 2023: $ 7.94
Various dates: Amounts ranging from $ 0.10 to $ 0.94

Qualification Criteria

For your videos to qualify for earnings:

Watch time must be at least five seconds.
Video views must be at least 1,000 unique views.
Videos need to be longer than one minute.

Other rules include:

Views with high dislike rates are not considered.
Multiple views from the same user are disregarded.

Revenue Per Mille (RPM)

The RPM for TikTok Creativity Program Beta is higher than Creator Fund:

RPM: $ 0.53 per 1,000 views.

YouTube Shorts

Switching to the YouTube studio for the same brand, here's how earnings shape up:

Total earnings: $ 81 (for the variety of content, including long videos and repurposed TikToks).

Earning Details for YouTube Shorts

Drilling down into the analytics:

Short feed ads earnings (last 28 days): $ 11
Total views required to achieve this: approximately 285,000

RPM Comparison

Wondering how that translates? Here’s the kicker:

YouTube Shorts RPM: $ 0.04 per 1,000 views
Compared to TikTok Creativity Program Beta RPM of $ 0.53

Clearly, TikTok's Creativity Program Beta offers a significantly higher RPM as opposed to YouTube Shorts.

Final Thoughts

At present, it seems TikTok's Creativity Program Beta outshines YouTube Shorts regarding the revenue per 1,000 views. However, changes and improvements are continuous, and YouTube Shorts could level the playing field soon.

Let us know which platform you prefer and if you’ve observed similar differences between YouTube Shorts and TikTok. Drop your questions in the comments, like and share this article to spread the word!

Keywords

TikTok Creativity Program Beta
YouTube Shorts
Monetization
RPM (Revenue Per Mille)
TikTok Creator Fund
Video earnings
Social Media Platforms
Content creators

FAQ

What is TikTok's Creativity Program Beta?

TikTok's Creativity Program Beta is a monetization program that allows creators to earn money through longer TikTok videos (over one minute) if they meet specific criteria.

How does the RPM for TikTok's Creativity Program Beta compare to YouTube Shorts?

As per the current data, TikTok's Creativity Program Beta RPM is $ 0.53 per 1,000 views, whereas YouTube Shorts RPM is $ 0.04 per 1,000 views, making TikTok significantly more rewarding.

What are the eligibility criteria for earning in TikTok's Creativity Program Beta?

The main criteria include having a video longer than one minute, garnering at least 1,000 unique views, and maintaining a watch time of at least five seconds.

Can multiple views from the same user contribute to the earnings on TikTok?

No, multiple views from the same user are not counted in the TikTok Creativity Program Beta.

How can I join TikTok's Creativity Program Beta?

This program is usually invitation-based but meeting specific criteria on your TikTok account can increase your chances of getting invited.

Are YouTube Shorts earnings likely to improve?

Yes, YouTube has already shown an upward trend in payouts since the program’s inception and might continue to optimize it further.