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TikTok Ads Tutorial Complete Beginners Guide

Introduction

Tick Tock is on fire right now. For those who are not familiar, TikTok is rapidly growing and has emerged as one of those platforms that your business simply cannot ignore. There is a lot of money to be made through TikTok, not only on the organic side but also through ads. In this comprehensive guide, we will walk through every step on how to set up TikTok ad campaigns that can help increase your business revenue.

This tutorial assumes that you already have a TikTok ads account and a TikTok Business Center. If you don't have those, check out this video where we walk through how to set up your account. Once you have your account, you can follow this guide to start running and optimizing your TikTok ad campaigns.

Getting Started with TikTok Ads Manager

This is the TikTok Ads Manager interface:

  • Dashboard
  • Campaigns
  • Assets
  • Reporting

For a new account, the interface will look quite empty. First, let's set up some different settings inside your account.

Setting Up Your Pixel

  1. Go to Assets > Events
  2. Create Your Pixel

Setting up a pixel on your website is important because it allows TikTok to track user interactions on your site. This helps in optimizing your campaigns for better performance, like knowing your cost per conversion.

Here’s a quick walkthrough of setting up the pixel:

  • Manual Install: For various website builders.
  • Automatically Set Up: Via partner platforms like Shopify or Google Tag Manager.

After creating your pixel, you will need to add the pixel code to your website’s header. You can use a plugin like Insert Headers and Footers in WordPress for this.

  • Copy the pixel code.
  • Insert it in the header section of your site.
  • Verify the installation in TikTok Ads Manager.

Creating Events

After you install your pixel, create events to track specific actions like form fills or purchases:

  • URL-based Events: For tracking pages like a thank-you or confirmation page.
  • Event Clicks: For tracking interactions like button clicks.

Once events are successfully created, they will show up under your Pixel settings.

Creating Your TikTok Ad Campaign

Campaign Setup

  1. Campaign Objective: Choose from Awareness, Consideration, and Conversions.
    • Traffic: More clicks to your links.
    • Conversions: For tracking specific actions.
  2. Campaign Name & Budget: Name your campaign and set a budget.

Ad Group Setup

Targeting Options

  1. Demographics: Gender, Age, Location.
  2. Interests & Behaviors: Based on user interests and their recent behaviors on TikTok.
  3. Device Options: Target specific device types, carriers, and connection types.

Budget & Schedule

Set your daily budget and schedule for your ad group. You can also specify start and end dates.

Ad Creation

Identity

Choose either your own account or use TikTok Spark Ads if you want to run ads from another user's profile.

Ad Format

  • Single Video: Most common and effective.
  • Collection Ads: For showcasing multiple products.

Upload your video and add a compelling ad copy. Next, choose your destination URL and call to action.

UTMs & Final Settings

Add UTM parameters for tracking and ensure your pixel is correctly set. Preview your ad before submitting it for review.

Final Steps

Upon submission, your campaign will be reviewed by TikTok. Once approved, it will go live according to the schedule you set.

Keywords

  • TikTok Ads
  • Setup Pixel
  • Ad Campaign
  • Targeting
  • Budget
  • Ad Creation
  • Ad Review

FAQ

Q: Do I need a TikTok Business Center account? A: Yes, you need both a TikTok ads account and a TikTok Business Center account to run ads on TikTok.

Q: Can I target users from different countries on TikTok? A: While you can target users from various countries, certain restrictions apply if your ad account is not based in the desired target country.

Q: What is a TikTok Spark Ad? A: TikTok Spark Ads allow you to run ads using existing organic posts, either from your profile or from influencers.

Q: How long does it take to get the pixel verified? A: Sometimes it may take a few hours for the pixel to get verified. If there’s an error, wait and try again later.

Q: Is it important to set conversions before running campaigns? A: Yes, setting conversions helps in optimizing your campaigns for better performance.

And that's it! Welcome to TikTok ads, and best of luck with your campaigns!

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