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TikTok Ads Tutorial (2023) - Best Place to Run Video Ads Step-By-Step for Beginners

Introduction

Welcome to your comprehensive guide on creating TikTok ads in 2023. As TikTok becomes an increasingly popular platform, rivaling YouTube Shorts, it's an excellent medium to promote your products. This guide will show you how to set up and run your TikTok ads effectively.

Setting Up Your TikTok Ads Account

  1. Visit the TikTok Ads Platform: Go to ads.tiktok.com and sign up for an account.
  2. Create Your Account: Fill in your email, set a password, and complete the verification steps. Note that TikTok Ads may not be available in all countries.

Creating a New Ad Campaign

  1. Select Campaign Objective: After logging in, click “Create an Ad” and choose Custom Mode for more control over your ads. You’ll need to set an objective:

    • Traffic: Directs users to your website.
    • Video Views: Maximizes the visibility of your video ad.
    • App Promotion: Focuses on getting app downloads.

  2. Campaign Name and Budget: Name your campaign and set a daily or lifetime budget.

Targeting Your Audience

  1. Define Your Ad Group: Skip the ad group name initially—we’ll come back to it after targeting is set. Uncheck “Automatic Placement” and select “TikTok” to ensure your ads run only on TikTok.
  2. Targeting Options:
    • Location: Select relevant countries.
    • Demographics: Choose the gender and age range of your target audience.
    • Household Income: Optional.
    • Interests and Behaviors: Target users based on their interests and behaviors related to your product. For example, target those interested in "make money online."
    • Device Targeting: Optionally, target users based on their device and whether they are on Wi-Fi.

Budget and Schedule

  1. Set Ad Group Budget: Define the budget for your ad group, either per day or for the campaign’s duration.
  2. Ad Delivery: Choose whether to show your ads all day or during specific times. For bidding, you can either maximize results within the budget or set a bid cap.

Creating Your Ad

  1. Upload Video Ad: Ensure your video is between 5-60 seconds. Use engaging, high-quality videos to maximize impact.
  2. Ad Details:
    • Name Your Ad: Give your ad a descriptive name.
    • Call-to-Action: Select a CTA that aligns with your ad’s goal, like "Learn More" or "Download."
    • Landing Page: Add the URL for where you want to drive traffic.

Review and Publish

  1. Finalize and Submit: Review your ad settings, ensure your targeting and creatives are correct, and then submit your ad for review.

Conclusion

Congratulations on setting up your TikTok ad campaign! As a burgeoning platform with a unique, engaged audience, TikTok Ads can significantly enhance your online marketing efforts. Check out more resources on Yvonne Mana's YouTube channel for additional tips and strategies.

Keywords

  • TikTok Ads
  • Ad Campaign
  • Target Audience
  • Video Ads
  • Traffic
  • Bidding
  • Custom Mode
  • Interests and Behaviors
  • Device Targeting
  • Call-to-Action

FAQ

Q: Is TikTok Ads available in all countries? A: No, TikTok Ads is not available in all countries. It is available in North America and many other regions but may lack availability in specific countries like Australia and New Zealand.

Q: How long should my TikTok ad video be? A: The video should be between 5 and 60 seconds long.

Q: What are the different objectives I can set for my TikTok ad campaign? A: The objectives include Traffic (to direct users to your website), Video Views (to maximize visibility), and App Promotion (to encourage app downloads).

Q: Can I use TikTok Ads for remarketing? A: Yes, you can create remarketing lists and target users who have previously interacted with your ads or content.

Q: Should I use automatic or custom targeting? A: Custom targeting is recommended for better control over your audience and to optimize your ad performance based on specific demographics and interests.

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