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TikTok Ads 2023 FULL Beginners Guide (Beginner to Expert TikTok Ads Tutorial)

Introduction

Introduction

So, when a person is used to everyone trying to compete based on the best dance move, I'm not going to compete in that space. Instead, I'm going to stand out by being the total opposite—just standing there looking really bored when the song comes out.

All right, I am getting out of the TikTok closet because, in this video, I'm going to show you the importance of why you need to be paying attention to TikTok ads right now. The truth is, I ignored TikTok as a platform for a really long time and thought I'd always rely on the good old Facebook, YouTube, and Instagram. But right now, the results we’re seeing with TikTok ads are absolutely insane. To be fair, this is not about creating viral TikTok videos. I do not know how to show you how to do that because, honestly, I don't know the dance moves. But what I can tell you is that our findings, our return on ad spend on TikTok, have been absolutely crushing it and are comparable to our best campaigns on other platforms.

Why TikTok Ads

Hungry Ad Platform

TikTok's ad platform is hungry to make sales and is a lot more aggressive. Think of ad platforms like drug dealers—they want to give you a little hit to make you believe this is the best thing ever.

Misconceptions

A lot of people, including myself initially, think TikTok is just for kids who have no money. But that's changing. TikTok is not just for kids. The demographic is broadening, and there’s real money to be made.

Cost-Effectiveness

The cost per lead and cost per sale on TikTok are lower than other platforms like Facebook, YouTube, and Instagram. My goal is to help you test it for yourself in your marketplace.

Setting Up TikTok Ads

Installing the TikTok Pixel

  1. Login to Ads Manager: Start by logging into TikTok Ads Manager.
  2. Create Pixel: If you don’t have a TikTok pixel, create one. Copy the code and place it in the head section of your click funnels, Shopify, or whatever funnel builder you use.
  3. Conversion Objective: Select your pixel and set your campaign objective to conversion. Train the TikTok pixel to find quality audiences based on what you want, whether it’s a lead or a sale.

Creatives

There are two ways to do creatives:

  1. Images with Text and Music: This method hasn't worked well for us.

  2. Video Ads: I recommend three crucial elements:

    Native Looking

    • Make your ad feel like another TikTok post. This means shooting your ad full-size on a phone to take up the entire screen.

    Music

    • Use trending or viral music so your ad feels familiar and native to TikTok users. You can spend 30 minutes on TikTok for research.

Hook and Engagement

Use an engaging hook that stands out. An example would be doing the opposite of what everyone else is doing when a popular song comes on.

Building a Profitable Campaign

When it comes to TikTok ads, don't focus on building an organic following but rather on how to run ads effectively. Start with lead gen funnels such as a webinar, opt-in, or lead magnet funnel to see lower costs per lead.

Conclusion

If you want to be an early adopter of TikTok ads and look back and say it was a great time to start, now is the time. TikTok is exciting because you don't have to follow strict rules. It comes down to what's going to get attention, what’s the hook, and merging it with trends.

Keywords

  • TikTok ads
  • ad platform
  • TikTok pixel
  • cost per lead
  • conversion objective
  • native looking
  • viral music
  • engaging hook
  • lead gen funnels
  • early adopter

FAQ

What is the main advantage of TikTok ads over other platforms?

The main advantage is the cost-effectiveness. The cost per lead and cost per sale on TikTok are generally lower compared to platforms like Facebook, YouTube, and Instagram.

How do I set up a TikTok pixel?

You need to create a pixel in the TikTok Ads Manager, copy the provided code, and place it in the head section of your click funnels, Shopify, or any funnel builder you are using.

Should I use TikTok ads for high-ticket funnels?

It’s generally not recommended to use TikTok ads for high-ticket funnels. TikTok is more effective for lead generation funnels like webinars, opt-ins, or lead magnets.

How important is the text in TikTok ads?

Unlike Facebook, the text in TikTok ads is not very important. The focus should be on the video content itself.

How can I make my TikTok ads look native?

Make sure your ad feels like another TikTok post. Shoot your ad full-size on a phone to take up the entire screen and use trending or viral music to make it feel familiar.

What types of music should I use in my TikTok ads?

Use trending or viral music from TikTok. You can spend 30 minutes researching TikTok to see what is currently trending.

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