TikTok 101 with @milliegram96

Introduction

Welcome to the Youniversity live stream series, where we delve into the art of being a TikTok creator. Today’s session features an exciting conversation with content creator Millie, known as @milliegram96 on TikTok. Millie shares her journey from a TikTok novice to a viral sensation and offers invaluable insights into content creation, community engagement, and the secrets to going viral.

Millie’s TikTok Journey

Millie recounts her experience of starting on TikTok. Initially, she was working in social media management and was tasked by her company to create a TikTok account. Jumping onto the platform was daunting yet thrilling. Her first year was exploratory; Millie posted random clips from her life, which garnered some engagement but nothing substantial. It was a humorous trend video that marked the turning point, introducing her to her first wave of followers.

The real breakthrough came in February 2023 when she harnessed the popular POV (Point of View) format in a relatable video about encountering a condescending high school girl. The video resonated with viewers and dramatically increased her following. This led her to explore more characters like the condescending girl and a teacher character, developing a comedic style focused on nostalgic and relatable Australian experiences.

Key Strategies for Creating Viral Content

When asked about generating viral content, Millie emphasizes the importance of analytics. Creators should track the performance of their videos—looking at watch time, shares, and engagement ratios can uncover patterns. Strong execution in the first few seconds and the inclusion of relatable characters significantly contribute to success.

Millie also highlights the importance of consistency. She recommends a posting frequency of at least once a day to keep engagement high. While she sometimes takes weekends off, maintaining a rhythm is crucial for audience retention. As for video length, Millie prefers 60 seconds, but she appreciates TikTok's new three-minute feature for flexibility.

Captions and hashtags also play a vital role in engagement. Millie suggests pairing captions with on-screen text and using about four to five strategic hashtags—two to three specific and one or two broader—to reach targeted audiences without overwhelming the algorithm.

Engaging with the TikTok Community

Millie's interaction with her community is one of the most rewarding aspects of her TikTok experience. Engaging with comments has helped her build a supportive environment where followers interact positively. Millie advises newcomers to look through comments for inspiration and connect with their audience by asking for content ideas.

She occasionally goes live, highlighting the importance of live interactions. Lives allow creators to connect with their followers in real time, enabling a more personable experience. Millie suggests having a purpose for going live, be it a Q&A session or creating content on the spot.

Conclusion

Millie's journey on TikTok exemplifies the joys and challenges of being a creator in today’s digital landscape. Her insights shed light on the importance of authenticity, engagement, and staying true to oneself while navigating the platform. TikTok is not just about views; it’s about creating connections and making people laugh.

Keyword

TikTok, @milliegram96, content creation, POV format, viral videos, analytics, engagement, consistency, captions, hashtags, live streams.

FAQ

1. What is Millie's TikTok handle?
Millie's TikTok handle is @milliegram96.

2. How did Millie grow her TikTok following?
Millie grew her following by creating relatable content, specifically using the popular POV format and engaging with her audience.

3. How often should I post on TikTok?
Millie suggests posting at least once a day to maintain engagement with your audience.

4. What should I consider when creating content?
Focus on authenticity and make content that you enjoy, as this will likely resonate with others.

5. How can I engage with my TikTok community?
Engage actively with comments, ask for content ideas, and consider going live to foster real-time interaction.