This is Why This Man is the Greatest Marketer

When trying to improve something, there are usually two main types of solutions: an engineering solution and a psychological solution. At one point, the UK was planning to spend £6 billion to reduce the Eurostar journey time between Paris and London from about 3 hours and 10 minutes to around 2 hours and 40 minutes.

I argued that, yes, you could certainly spend £6 billion to make the Eurostar experience faster. However, I suggested an alternative approach. With just 1% of that budget, you could install Wi-Fi on the trains. While this wouldn't reduce the duration of the journey, it would significantly enhance the productivity and usefulness of the travel time.

For those who find installing Wi-Fi too boring and inexpensive, I proposed another idea: take another £1 billion from the £6 billion budget and hire the world’s top male and female supermodels to walk up and down the train, serving free glasses of Château Pétrus to all passengers. Not only would this save you £5 billion compared to the engineering solution, but it might also encourage people to ask for the trains to be slowed down!

Keywords

Improving solutions
Engineering solution
Psychological solution
Eurostar journey time
Paris to London
Wi-Fi on trains
Productivity during travel
Enhancing travel experience
Budget alternatives
Customer satisfaction

FAQ

Q: What are the two types of solutions mentioned? A: The two types of solutions are an engineering solution and a psychological solution.

Q: What was the initial budget planned for reducing the Eurostar journey time? A: The initial budget planned was £6 billion.

Q: How much of the budget was suggested for installing Wi-Fi on the trains? A: It was suggested to use 1% of the budget for installing Wi-Fi on the trains.

Q: What alternative, humorous solution involving supermodels was proposed? A: A humorous alternative solution proposed was to take £1 billion from the budget to hire the world’s top supermodels to serve free glasses of Château Pétrus on the trains.

Q: What is the main focus of these alternative solutions? A: The main focus is to enhance the overall travel experience and customer satisfaction rather than just reducing journey time.