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THE ULTIMATE TIKTOK TUTORIAL FOR BEGINNERS | How to film, edit and set up your account for success

Introduction

If you're a content creator, influencer, entrepreneur, or aspiring to be any of those on the TikTok platform, this article is for you. It is the ultimate TikTok tutorial for beginners. We will guide you on setting up your profile, understanding the basic functionalities of TikTok, creating a video, and offer some strategies to get you started with growth.

Setting Up Your Profile

Profile Photo and Username

To align your profile photo and username with your niche or industry, ask yourself what you want to be known for. For example, if you plan to start a book recommendation channel, your username could be "BookRexWithRemy," and your profile photo should feature you holding books.

Profile Name

Your name on TikTok should include some keywords that help people find you. For instance, "Millie – Social Media Coach" uses keywords to improve searchability. Think of phrases that your target audience might use to find someone in your niche and incorporate those into your name.

Bio

Your bio should focus on the value you provide to your audience rather than being about you. State what unique perspective or value you bring. For example, if you're an educator, you may say, "I teach people how to become full-time creators.”

Whenever you have access to the link in the bio option, use it to direct people to valuable resources such as your email list. Starting an email list early can be beneficial as you grow.

Basic Functionalities of TikTok

  • Home: Contains two views—Following and For You pages.
  • Now: TikTok's version of BeReal, allowing you to post one authentic moment of your day.
  • Plus Sign: For creating videos.
  • Inbox: Aggregates all activity including messages, notifications, and mentions.
  • Profile: Your user profile.

Search Function

The search button at the top right is your gateway to finding anything on TikTok. Keywords are essential here as they help categorize the content effectively for users.

Filters and Effects

Filters and effects can make your videos more engaging but use them sparingly. Effects can be particularly useful for adding elements like green screens or special effects.

Creating a Video

Using an Audio

Find an audio you like and select "Use This Audio." This will take you to the video creation screen.

Camera and Recording Features

  • Speed: Adjust the speed of the video.
  • Retouch: Smoothes out your skin.
  • Filters and Effects: Add effects or adjust the lighting.
  • Timer: Set a countdown for hands-free recording.

Recording Length

Always set the recording length to the maximum (3 minutes) to ensure you have enough time. You can always edit the clip later.

Growth Strategies

Consistency and Niche

Consistency doesn't mean posting every day but finding a posting frequency that you can realistically maintain. Narrow down your niche to help TikTok categorize your content effectively.

Providing Value

Value can be categorized into four types: educational, entertaining, inspirational, and relatable. Ensure your content fits into one of these categories.

Planning Content

Batch content creation to maintain consistency and have room for spontaneity. Use content calendars to plan and organize your ideas effectively.

Editing a Video

Basic Editing Features

  • Text and Stickers: Add text and stickers to your video.
  • Adjust Clips: Edit the length and order of clips, cut out long pauses, and split clips.
  • Captions: Auto-generate captions and correct any errors.
  • Effects: Add special effects to specific parts of your video.

Final Touches

Add a caption with keywords, use relevant hashtags, tag people, and select a cover image to make your video more discoverable.

Posting and Sharing

When posting, ensure your video is categorized correctly and always preview your content to ensure it aligns with your brand.

Keywords

  • TikTok
  • Profile Setup
  • Growth Strategy
  • Video Editing
  • Consistency
  • Niche
  • Content Planning
  • Keywords
  • Hashtags
  • Value Creation

FAQ

How do I find the right audio for my videos?

Navigate to the "Discover" section on TikTok and search for trending or popular audios that match your niche and content style.

What should I include in my TikTok bio?

Your TikTok bio should highlight the value you provide to your audience rather than details about yourself. For example, "I teach people how to become full-time creators."

How often should I post on TikTok?

Consistency is key. Find a posting frequency that you can maintain. Even posting three times a week (Monday, Wednesday, Friday) can be effective.

Why is it important to niche down my content?

Niching down helps TikTok categorize your content effectively and ensures your videos reach the right audience.

Can I use filters while recording a TikTok video?

Yes, TikTok offers various filters and effects that you can use to enhance your videos. However, use them sparingly to maintain authenticity.

Using trending audio can help your video gain more visibility as the TikTok algorithm often favors content that uses popular sounds.

How do I edit my videos on TikTok after recording?

After recording, you can add text, stickers, and effects, adjust clips, or auto-generate captions by using TikTok's built-in editing tools.

Do I need an email list?

Yes, having an email list can be very beneficial as you grow. It allows you to directly reach and engage with your audience even outside of TikTok.

What type of value should my TikTok videos provide?

Your videos should offer educational, entertaining, inspirational, or relatable value. Choose the type that aligns best with your target audience and niche.

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