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The Truth of TikTok Monetization
Introduction
Today, I want to share the realities of being monetized on TikTok from my personal journey as a small creator. One of my accounts skyrocketed to over 80,000 followers, boasting videos that have received millions of views and a total of 2.2 million likes. While this may not seem monumental to some, for me, as a small content creator, it's a fairly decent achievement. However, the truth is that TikTok doesn't offer substantial financial rewards to its creators. In my experience, over a year and two months, I earned just $ 491.34.
The Journey to Monetization
It all started one night when I decided to create content for a specific niche. I posted just one video, which garnered 12,000 views within 24 hours. At that time, TikTok was surging in popularity, and I kept posting regularly. On the fifth day of posting, I experienced a breakthrough: one of my videos reached an astounding 40,000 views in just four hours! The notifications on my account kept blowing up, and within 24 hours, that video had accumulated 90,000 views. My following grew from around five followers to about 12,000 in just a week.
Initially, monetization didn't cross my mind; TikTok had guidelines requiring at least 10,000 followers and 1,000 views in the last 30 days. However, seeing the organic reach on TikTok motivated me to continue posting content. I ramped up my efforts, sharing about six to seven videos a day for a month. Eventually, I posted a video that reached over a million views, leading me to believe that I could actually get monetized.
One morning, I received the notification that I was eligible for TikTok's monetization program. I eagerly applied, going through the necessary steps, including submitting my ID and waiting for approval. When I was finally approved, I couldn't wait to check my earnings. Based on various YouTubers, I had high expectations, believing that videos with millions of views typically yield thousands of dollars in revenue.
However, upon accessing the TikTok Bonus Center, I was hit with the harsh reality of TikTok monetization. Despite having one video with over a million views and several others with hundreds of thousands of views, my total earnings were merely around $ 149 to $ 150. While any money is appreciated, I had been naive, entering the experience with inflated expectations shaped by stories from platforms like YouTube.
In conclusion, while growing an audience and engaging with a community on TikTok can be incredibly fulfilling, the financial rewards may not align with creators' expectations.
Keywords
- TikTok
- Monetization
- Small creator
- Followers
- Views
- Earnings
- Bonus Center
- Content
FAQ
1. How many followers do I need to get monetized on TikTok?
To be eligible for TikTok's monetization program, you need at least 10,000 followers and 1,000 views in the last 30 days.
2. How much can I earn on TikTok?
Earnings can vary widely, but many creators find the compensation per view to be much lower than platforms like YouTube.
3. What is the TikTok Bonus Center?
The TikTok Bonus Center is where creators can track their earnings and bonuses from eligible content.
4. Does TikTok provide substantial financial rewards for creators?
Unfortunately, many creators find that TikTok does not provide significant financial returns relative to their follower count and viewership.
5. How often should I post to grow my audience on TikTok?
Consistently posting engaging content is crucial, with many successful creators posting multiple times a day to maximize their reach.