The “TikTokification” of Content Is Nothing New In Digital Marketing! #TikTok #digitalmarketing

If you've observed the recent trends in digital marketing, you might think everything is getting "TikTokified." The phenomenon isn't just restricted to social media platforms but extends across all types of businesses. For instance, if Open AI's ChatGPT becomes the latest craze in the tech industry, it won’t be long before Google, Facebook, and Amazon jump on the bandwagon, trying to replicate that success.

This replication is not just confined to the software industry. When something works well, businesses across all sectors start mimicking the successful strategy. It's a matter of survival. If a tactic works well for a competitor, it would be imprudent not to give it a shot. Otherwise, you risk losing market share.

In marketing, if a strategy or channel is proving effective for your competitor, what should you do? You try the same tactics, channels, and strategies. There's nothing unethical about it. In fact, I used to receive a lot of criticism for endorsing this approach. My response always was, "if it works, why wouldn’t I use it too?"

This is exactly what big corporations do. They continuously observe the market and adapt successful tactics from other companies. You don’t need to steal proprietary information or intellectual property, but start copying what makes sense. By doing this, you'll find that your business grows much faster.

Keywords

TikTokification
Digital marketing
Competitor analysis
Marketing strategy
Replication
Market share
Business growth

FAQ

Q: What does "TikTokification" mean in the context of the article? A: "TikTokification" refers to the trend of businesses replicating successful tactics and strategies, much like how different platforms and companies might adopt features resembling those popularized by TikTok.

Q: Why do businesses replicate successful strategies? A: Businesses adopt successful strategies from others to avoid losing market share and to potentially experience faster growth by leveraging proven tactics.

Q: Is it unethical to copy successful business strategies? A: No, as long as you are not stealing proprietary information or intellectual property, replicating successful strategies is a common and accepted practice in business.

Q: How can copying successful strategies help my business? A: By adopting strategies that have proven effective for your competitors, you can enhance your marketing efforts, improve your business tactics, and potentially grow faster.