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The NEW Way to run TikTok Ads in 2024

Introduction

In this article, I’ll walk you through the exact methods I used to generate $ 74,000 in revenue this month using TikTok Ads. We will start from the basics and move all the way through scaling your campaign effectively.

Introduction

Today, we're diving into the process of running TikTok ads in 2024. I'll explain the exact method that has helped me generate $ 74K in revenue this month. Let's start with some initial stats: today alone, we are up to $ 7,100 in sales, with $ 2K in profit at a 28% margin. For the entire month of September, our store revenue hit $ 74K, leaving us with a net profit of $ 22K.

This guide will take you from the first day of testing a new product to scaling it up to significant revenue.

Day 1: Testing Phase

TikTok Ads Manager

We start at the TikTok Ads Manager. For this example, we have a new store that has generated two orders worth $ 64 on the first day.

  1. Campaign Structure:

    • Five ad groups, each with unique videos (Video 1, Video 2, Video 3, Video 4, Video 5).
    • If an ad group doesn't show buying intention (add-to-carts or sales), shut it off.

  2. Evaluating Ad Performance:

    • Video 5: $ 20 spent, 2 sales, $ 64.98 revenue, $ 10 Cost Per Click (CPC).
    • Video 4: $ 17 spent, no sales, no add-to-cart—shut it off.
    • Video 3: $ 9 spent, no sales, $ 3.71 CPC—shut it off.
    • Video 2: $ 20 spent, no sales, 1 add-to-cart, $ 1.50 CPC—shut it off.
    • Video 1: $ 8 spent, no sales, $ 2 CPC—shut it off.

The goal is to find an ad group with at least one sale or multiple add-to-carts.

Day 2: Scaling Phase

Once a video is validated, we move to the scaling phase.

  1. Create a CBO (Campaign Budget Optimization):

    • Name: CBO Scale
    • Budget: Start at $ 100 daily.
    • Targeting: USA, both genders, 18+, no interests.
    • Schedule: Midnight to 8:00 a.m.-midnight EST.
    • Upload: Use only the profitable videos.
    • Duplicate: Create five identical ad groups.

  2. Performance Updates:

    • As of 2:00 PM the next day:
      • Revenue: $ 229
      • Budget increased from $ 100 to $ 250 after every three sales.
      • Up to 6 orders prompted another budget increase to $ 500.

Mid-Day Scaling

At 8:00 PM:

  • Spent: $ 652 on ads
  • Store Revenue: $ 1,700
  • Actual Orders: 44, TikTok showed 41.
  • Profit: $ 588 at 33% margin.
  • Parameters: CPC at $ 0.72.

To scale further:

  • Duplicate more CBO campaigns.
  • Start the budget at $ 100 at midnight, double every three sales.

Finally, visit my Discord for detailed support, or join my mentorship group.

Keywords

  • TikTok Ads
  • Campaign Budget Optimization (CBO)
  • Ad Performance
  • Revenue
  • Scaling Phase
  • Profit Margins
  • Testing Phase

FAQ

Q: How do I determine when to shut off an ad group? A: If an ad group doesn’t show any buying intention (no add-to-carts or sales) after spending a certain amount, shut it off.

Q: What is CBO? A: CBO stands for Campaign Budget Optimization, a method where the budget is optimized across all ad sets to maximize results.

Q: How do I scale my TikTok ad campaigns? A: Start by creating a CBO campaign with a $ 100 budget. Increase the budget every time you make three sales, doubling the budget each time.

Q: How should I set my initial targeting? A: Broad targeting works well. For this guide, we used USA, both genders, aged 18+, and no interests.

Q: Why is resetting the budget important? A: Resetting the CBO budget to $ 100 at midnight ensures that your campaign starts fresh every day and allows for controlled scaling.

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