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The NEW Way To Run TikTok Ads In 2024 (Tiktok Shop)

The NEW Way To Run TikTok Ads In 2024 (TikTok Shop)

Yesterday, one of my e-commerce brands generated over $ 10,000 in sales solely from TikTok ads. I've spent around $ 4 million on TikTok ads over the past few years, but with the recent launch of TikTok shop and its beta features, now is the best time to run TikTok ads profitably. So, here's a comprehensive TikTok ad tutorial for 2024. We'll cover policies, trends, ad examples, and more. Make sure to like, subscribe, and comment—three winners will get a free one-on-one call with me to help you scale your business.

Topics Covered

  1. Product Trends
  2. Ad Trends
  3. Research Tools
  4. Ad Creatives
  5. TikTok Policy
  6. Setting Up Your Ad Account
  7. Best Targeting Practices
  8. Best Budget Practices
  9. Launching Ads Live
  10. Handling Ad Rejections and Account Suspensions
  • Shift in Trend: The market is moving away from gimmicky products with flashy lights and aggressive sales strategies.
  • Current Popular Categories: Daily items, home office, clothing, DIY products, sustainable goods, and eco-friendly items.
  • Example Products: A $ 400 desk on Amazon, marked down to $ 100 on TikTok shop.

Research Tools

  • TikTok Top Performing Ads: Use TikTok's creative center to explore top-performing ads.
  • TikTok Shop: Great for finding product trends and understanding what people are buying.
  • Tools: FastMoss for tracking TikTok shop earnings and PPAD for finding new products.

Ad Creatives

  • Best Practices: Create 3-5 ads per ad group. Ensure perfect congruence in pricing and claims.
  • External Tools: CapCut for editing, TikTok's creative center, and viral Ecom ads for professional ad videos.
  • Spark Ads: Using TikTok's native posts for ads boosts performance due to social proof.

Setting Up Your Ad Account

  • Payment Options: Use both manual and automatic payments. Deposit a minimum of $ 10 right away.
  • Warming Up the Account: Depositing money early helps to reduce the risk of account suspension.

Best Budget Practices

  • TikTok's Recommendation: Spend 10-20x your target daily CPA and leave for 5-7 days to exit the learning phase.
  • Preferred Strategy: Spend 50-75 bucks/day per ad group and adjust quickly based on performance.

Best Targeting Practices

  • Large, Open Audiences: Perform best, with audiences over 25 million in size. Avoid overly narrow targeting.
  • Successful Targeting: Use 5+ relevant interests or categories over 100 million in size, or no interest targeting at all.

Launching Ads Live

  • Quick Process: Set up through TikTok's ad creation tool, using spark ads and ensuring all settings and budget practices are aligned.

Ad Account Suspension and Ad Rejections

  • Partial Rejections: Create support tickets and pursue specific reasons for rejections.
  • Suspensions: Use TikTok's appeal process to reinstate your account.

Additional Tools and Resources

  • TikTok Academy: A good resource for understanding internal policies.
  • External Support: Viral Ecom ads for professional ad creation and our one-on-one coaching calls for further growth guidance.

Keyword

  • TikTok shop
  • E-commerce trends
  • Ad creatives
  • Ad account setup
  • Budget practices
  • Targeting practices
  • TikTok policy
  • Ad rejection
  • Account suspension
  • Research tools

FAQ

  1. Q: How much should I spend daily on TikTok ads?

    • A: TikTok recommends 10-20x your target daily CPA, but starting with 50-75 bucks/day per ad group is a good approach.

  2. Q: Can I use manual payments for my TikTok ad account?

    • A: Yes, you can use both manual and automatic payments. Deposit at least $ 10 initially to warm up the account.

  3. Q: What are Spark Ads?

    • A: Spark Ads are native TikTok posts that you can use as ads. They benefit from increased social proof and engagement.

  4. Q: What should I do if my ad account is suspended?

    • A: Submit a ticket through TikTok’s support and appeal the suspension by explaining that your ads comply with their policies.

  5. Q: How do I find trending products to advertise?

    • A: Use TikTok's creative center, TikTok shop, and tools like FastMoss and PPAD to find trending products and their performance.

  6. Q: How can I get ad creatives quickly?

    • A: Use external services like Viral Ecom ads for quick, professional ad creatives. They offer 24-hour turnaround and revisions.

  7. Q: Are large audiences always better for targeting?

    • A: Large and open audiences perform best, ideally over 25 million in size. Avoid overly narrow targeting to optimize performance as you scale.

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