The New Strategy To Run Tiktok Ads In Low Budget | Best Low Budget TikTok Ads Strategy In 2024

Introduction

In this guide, we will walk you through a new approach to running TikTok ads even with a low budget, specifically designed for those looking to maximize their advertising impact without overspending. With a daily budget ranging from $ 500 to $ 2000, you can successfully start advertising on TikTok using Spark Ads.

Step-by-Step Guide to Setting Up Spark Ads

Navigating to Spark Ads
- Open your laptop and navigate to the TikTok Ads Manager.
- Click on the "Spark Ads Post" option. Here you'll see any existing posts; if you don’t see any, that’s normal.
Applying for Authorization
- Click on “Apply for Authorization.” A small window will prompt you to proceed.
- On your mobile device, toggle on the Ad Authorization option. If it was previously off, make sure to turn it on.
- Click on "Extend," which allows you to authorize for 365 days of active advertising.
Managing Options
- After extending, click on the “Manage” option and select “Copy Code.” Your ad code will be copied to your clipboard.
Returning to the Laptop
- Paste the copied code in the designated area on your laptop screen.
- Click on “Search” to verify your TikTok video.
Campaign Settings
- Confirm your video, and you’ll be directed to a new window. Choose “Website Conversion” as your campaign objective since our goal is to drive sales directly to your store.
- Name your campaign; it can be anything relatable to your product, like “Product One.”
Ad Group Name
- In the next window, repeat the process by naming your ad group the same as your campaign name.
Setting Up TikTok Pixel
- If you don’t have TikTok Pixels set up, refer to a previous video tutorial for instructions on creating them. Once that's done, select your active pixel.
Selecting Optimization Events
- Choose “Place an Order” to ensure your optimized goal is to generate sales.
- Set placements to automatic; this will help TikTok’s AI show your ad to the right audience.
Targeting Locations
- Target your desired location (for example, Pakistan, India, or specific cities like Islamabad and Karachi).
- Ensure that you select your budget wisely, keeping it at $ 5 with a minimum spend of 24% for better results.
Ad Creation
- Leaving most settings as default, select “Add Creativity.”
- Ensure the “Identity” option is turned on, then paste the name of your product.
Linking Accounts
- Once linked, you’ll need to select “Shop Now” for the call-to-action option and enter the URL of your landing page.
Final Steps
- Preview your landing page to ensure everything is functioning as it should, then click “Submit.” Your ad will enter review and will become active after approval.

Conclusion

This streamlined approach enables advertisers to leverage TikTok's powerful ad platform without breaking the bank. By following these steps carefully, you can maximize your ad performance and ensure conversions effectively.

Keyword

TikTok Ads
Spark Ads
Low Budget
Ad Authorization
TikTok Pixel
Website Conversion
Optimization Events
Targeting Locations
Call-to-Action
Ad Creation

FAQ

1. What is TikTok Spark Ads?

Spark Ads is a feature that allows brands to promote their TikTok content as paid advertisements.

2. How do I set my budget for TikTok ads?

You can set your budget during the campaign creation process, with options starting as low as $ 5.

3. Do I need a TikTok Pixel to run ads?

While it's not mandatory, having a TikTok Pixel helps track the effectiveness of your ads and optimize conversions.

4. Can I target specific locations with my ads?

Yes, during the ad setup, you can select specific countries or cities to target your ads effectively.

5. What should I do if my TikTok ad is not approved?

Review the TikTok advertising guidelines to ensure compliance and make necessary changes before resubmitting your ad.