The EASY WAY to Create TikTok Shop Ads (Full Guide)

Hello everyone, and welcome to this comprehensive guide on creating TikTok Shop Ads. Did you know that 83% of people who watch your videos don't subscribe? Well, I guess they should hit the subscribe button now! Today we'll be covering a new way to run TikTok Shop Ads and the exact method we're using to generate 10x ROAS for our clients. Imagine spending $ 1,000 to get back $ 10,000, and even spending $ 10,000 to get back $ 100,000 in sales with TikTok Shop Ads.

Here’s the step-by-step guide we follow:

Creating the Campaign
- Head to the TikTok Ads Manager account.
- Hit the 'Create Campaign' button.
- Instead of selecting 'Website Conversions', choose 'Product Sales'.
- Select TikTok Shop, where people can purchase within the TikTok app.
- Name the campaign 'Interest Testing' and hit continue.
Setting Up the Ad Set
- Name your ad set as 'Broad Audience' initially and let TikTok do the targeting.
- Choose 'Video Shopping Ads'.
- Select your TikTok Shop. If not set up, use the links provided to set it up and redeem $ 1,500 in TikTok ad credits.
- Keep user comments on as it increases engagement and potential sales.
- Set the target country and age range (18+).
- Set a daily budget ($ 10-$ 20 for testing).
- Optimize for 'Maximize Number of Purchases'.
Creating the Ads
- Select the TikTok account and add the products you want to promote. Choose your best performers.
- Upload your video, which will be displayed on the right-hand side.
- Enter ad copy, focusing on simple, direct offers (e.g., "Free Shipping + 20% Off").
- Opt for 'Only Show as Ad' to prevent the ad from appearing on your profile feed.
- Utilize interactive add-ons and select the card option to show product details during the video.
- Choose 'Shop Now' as the final call to action.
- Name the ad appropriately, duplicate, and use two to three different video styles.
Monitoring and Scaling
- Once live, monitor the campaign for performance.
- Aim for a good return on ad spend (ROAS).
- Scale up based on performance (e.g., spending $ 200 daily and making back $ 11,000).

TikTok Shop Ads are currently extremely effective and easy to scale. We’ve scaled campaigns to $ 200 daily and maintained a 5x ROAS, turning $ 200 spend into $ 11,000 every day.

If you haven't subscribed to my channel yet, you definitely should as we frequently release new strategies for free. For those interested in working one-on-one with us in our Ads Mastery Mentorship, where we cover everything from Facebook and TikTok ads to organic viral marketing strategies, be sure to book a call.

It's your favorite digital marketer, Chase Chapel. Cheers and bye!

Keywords

TikTok Shop Ads
Product Sales
Video Shopping Ads
Interactive Add-Ons
ROAS
Campaign Creation
Ad Set Targeting
Budget Optimization
Scaling Campaigns
Digital Marketing

FAQ

Q: What is TikTok Shop Ads?
A: TikTok Shop Ads allow users to purchase directly within the TikTok app, optimizing the buying process and capitalizing on promotional offers.

Q: How should I name my campaign?
A: Name your campaign something identifiable like 'Interest Testing' to make it easier to track different campaign strategies.

Q: What should the budget be for initial testing?
A: An initial daily budget of $ 10-$ 20 is recommended for testing purposes.

Q: What type of optimization should I use?
A: Optimize for 'Maximize Number of Purchases' to get as many sales as possible.

Q: Why should I keep user comments on?
A: Enabling comments allows you to engage with potential customers and respond to their queries, thereby increasing sales.

Q: How do I select products for promotion?
A: Choose your best-selling products or those with a high conversion rate.

Q: What should I include in the ad copy?
A: Keep it simple and direct, highlighting special offers like "Free Shipping + 20% Off."

Q: How many videos should I use in the campaign?
A: It's recommended to add at least two to three different video styles for better engagement and performance.

Q: How can I ensure the ad shows only as an ad and not on my profile feed?
A: Select the 'Only Show as Ad' option to restrict the ad to display only as sponsored content.

That's the easy way to create high-performing TikTok Shop Ads. Happy advertising!