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The EASY WAY to Create TikTok Shop Ads (Full Guide)
The EASY WAY to Create TikTok Shop Ads (Full Guide)
Hello everyone, and welcome to this comprehensive guide on creating TikTok Shop Ads. Did you know that 83% of people who watch your videos don't subscribe? Well, I guess they should hit the subscribe button now! Today we'll be covering a new way to run TikTok Shop Ads and the exact method we're using to generate 10x ROAS for our clients. Imagine spending $ 1,000 to get back $ 10,000, and even spending $ 10,000 to get back $ 100,000 in sales with TikTok Shop Ads.
Here’s the step-by-step guide we follow:
Creating the Campaign
- Head to the TikTok Ads Manager account.
- Hit the 'Create Campaign' button.
- Instead of selecting 'Website Conversions', choose 'Product Sales'.
- Select TikTok Shop, where people can purchase within the TikTok app.
- Name the campaign 'Interest Testing' and hit continue.
Setting Up the Ad Set
- Name your ad set as 'Broad Audience' initially and let TikTok do the targeting.
- Choose 'Video Shopping Ads'.
- Select your TikTok Shop. If not set up, use the links provided to set it up and redeem $ 1,500 in TikTok ad credits.
- Keep user comments on as it increases engagement and potential sales.
- Set the target country and age range (18+).
- Set a daily budget ($ 10-$ 20 for testing).
- Optimize for 'Maximize Number of Purchases'.
Creating the Ads
- Select the TikTok account and add the products you want to promote. Choose your best performers.
- Upload your video, which will be displayed on the right-hand side.
- Enter ad copy, focusing on simple, direct offers (e.g., "Free Shipping + 20% Off").
- Opt for 'Only Show as Ad' to prevent the ad from appearing on your profile feed.
- Utilize interactive add-ons and select the card option to show product details during the video.
- Choose 'Shop Now' as the final call to action.
- Name the ad appropriately, duplicate, and use two to three different video styles.
Monitoring and Scaling
- Once live, monitor the campaign for performance.
- Aim for a good return on ad spend (ROAS).
- Scale up based on performance (e.g., spending $ 200 daily and making back $ 11,000).
TikTok Shop Ads are currently extremely effective and easy to scale. We’ve scaled campaigns to $ 200 daily and maintained a 5x ROAS, turning $ 200 spend into $ 11,000 every day.
If you haven't subscribed to my channel yet, you definitely should as we frequently release new strategies for free. For those interested in working one-on-one with us in our Ads Mastery Mentorship, where we cover everything from Facebook and TikTok ads to organic viral marketing strategies, be sure to book a call.
It's your favorite digital marketer, Chase Chapel. Cheers and bye!
Keywords
- TikTok Shop Ads
- Product Sales
- Video Shopping Ads
- Interactive Add-Ons
- ROAS
- Campaign Creation
- Ad Set Targeting
- Budget Optimization
- Scaling Campaigns
- Digital Marketing
FAQ
Q: What is TikTok Shop Ads?
A: TikTok Shop Ads allow users to purchase directly within the TikTok app, optimizing the buying process and capitalizing on promotional offers.
Q: How should I name my campaign?
A: Name your campaign something identifiable like 'Interest Testing' to make it easier to track different campaign strategies.
Q: What should the budget be for initial testing?
A: An initial daily budget of $ 10-$ 20 is recommended for testing purposes.
Q: What type of optimization should I use?
A: Optimize for 'Maximize Number of Purchases' to get as many sales as possible.
Q: Why should I keep user comments on?
A: Enabling comments allows you to engage with potential customers and respond to their queries, thereby increasing sales.
Q: How do I select products for promotion?
A: Choose your best-selling products or those with a high conversion rate.
Q: What should I include in the ad copy?
A: Keep it simple and direct, highlighting special offers like "Free Shipping + 20% Off."
Q: How many videos should I use in the campaign?
A: It's recommended to add at least two to three different video styles for better engagement and performance.
Q: How can I ensure the ad shows only as an ad and not on my profile feed?
A: Select the 'Only Show as Ad' option to restrict the ad to display only as sponsored content.
That's the easy way to create high-performing TikTok Shop Ads. Happy advertising!