The AI Behind TikTok & Google Ad Analytics

A lot of companies advertise on TikTok right? They also advertise on Google and other social media platforms. Generally, these sites offer APIs that allow you to pull data on your ads. Combined with sales revenue data—whether it be from SAP or Oracle—you can leverage this information to better understand your marketing performance.

One innovative approach is to use large language models (LLMs) and services such as Vertex AI. These tools can facilitate complex tasks like image sensing and converting video content into text. By using these LLMs, businesses can create detailed mappings from their advertising efforts to product sales, achieving this in a much more real-time manner.

Keywords

TikTok
Google
Social Media
APIs
Sales Revenue
SAP
Oracle
Large Language Models (LLMs)
Vertex AI
Image Sensing
Video to Text
Real-time analytics

FAQ

Q: What is Vertex AI?

A: Vertex AI is a machine learning platform by Google that provides tools for managing data, building models, and deploying them for various applications, including image sensing and text translation.

Q: How can APIs help in ad analytics?

A: APIs enable you to pull detailed data on your ads from various social media platforms. This data can then be analyzed to measure performance and ROI.

Q: What is the role of large language models in ad analytics?

A: Large language models can process and convert media content like images and videos into text. This allows businesses to create detailed mappings from advertising efforts to product sales.

Q: How can sales data from SAP or Oracle be utilized in this process?

A: Sales data from SAP or Oracle can be integrated with ad performance data to provide a comprehensive view of how advertising efforts impact product sales.

Q: What is the advantage of real-time analytics in advertising?

A: Real-time analytics enables businesses to make quicker, more informed decisions by providing immediate insights into the effectiveness of their advertising campaigns.