Supply Chain Product Management in Shopee

Introduction

In today’s rapidly evolving retail landscape, technology serves as a cornerstone for transforming supply chain processes. Amanda and Senor, part of Shopee’s Supply Chain Product Management team, delve into how they leverage technology to enhance logistics services while collaborating with multiple stakeholders.

Amanda's role focuses on envisioning improvements within Shopee’s logistics service. She collaborates with various stakeholders to implement solutions that are not only effective but also scalable. Senor, on the other hand, works closely with business stakeholders across various markets. His responsibilities encompass analyzing business challenges, formulating product solutions, proposing strategic roadmaps, and ultimately translating ideas into actionable plans.

Both Amanda and Senor recognize the powerful influence of technology in revolutionizing business methodologies. Senor’s journey into supply chain product management began after a career in commercial spatial planning, where he engaged in logistics planning. His experiences sparked an interest in how to enhance back office and warehouse planning, aimed especially at supporting new retail models.

Historically, retail operations relied heavily on traditional offline processes which often demanded extensive resources. However, the current dynamic demands that appropriate products, processes, and technologies work in concert to sustain business growth. At Shopee, advanced systems have been established that facilitate seamless communication between upstream, downstream, and partner systems. This strategic integration fosters a comprehensive solution, providing end-to-end tracking visibility and intelligent options for effective supply chain management.

One notable innovation that emerged from their analytics efforts is the group shipping function. This initiative consolidates orders into a singular shipment, effectively reducing shipping costs while enhancing the buyer experience and fulfillment operations. By analyzing consumer behavior data from past campaigns, the team realized that many buyers often checked out items from multiple shops, with some products being located in centralized Shopee warehouses. This insight motivated them to create a feature allowing for the grouping of items purchased from various shops into one order, as well as consolidating multiple orders placed within a designated timeframe by the same buyer. This innovation not only benefits users by reducing shipping expenses but also allows Shpee to optimize packaging and resource usage.

Amanda emphasizes that a deep comprehensive understanding of holistic systems is vital to ensure that new features function correctly without disrupting existing system logic. This knowledge is key to identifying relevant data sources in designing performance metrics for evaluating new features. Stepping into product management without prior experience arguably presented a challenge for Amanda. However, with robust support from her peers and manager, she adapted quickly and focused her learning efforts effectively.

The realm of digital supply chains is an exciting and dynamic space for anyone looking to make a tangible impact through their work. Both Amanda and Senor thrive on the versatility this field offers, as many markets adapt rapidly in response to the growth pace in e-commerce and shifting consumer demands. The ever-evolving nature of their product plans presents endless opportunities to add value to the business.

Keywords

• Shopee
• Supply Chain
• Product Management
• Logistics
• Technology
• Group Shipping
• Buyer Experience
• E-commerce
• Stakeholder Engagement
• Strategic Roadmaps

FAQ

1. What does the Supply Chain Product Management team at Shopee focus on?
The team works on improving logistics services, collaborating with stakeholders to leverage technology for scalable solutions.

2. Who are Amanda and Senor in relation to Shopee's supply chain?
Amanda and Senor are members of the Supply Chain Product Management team, with Amanda focusing on logistics improvements and Senor analyzing business challenges and formulating product solutions.

3. What is the group shipping function at Shopee?
The group shipping function consolidates multiple orders from various shops into a single shipment, thereby reducing shipping costs and improving the overall shopping experience.

4. How does Shopee support business growth in supply chain management?
Shopee integrates advanced systems to facilitate communication across upstream, downstream, and partner systems, enhancing overall supply chain effectiveness and visibility.

5. Is prior experience necessary to work in supply chain product management at Shopee?
No prior experience in product management is necessary, as evident from Amanda’s journey. The company provides strong support for learning and growth within the role.