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Strategic brand play or reverse logistics nightmare? | #ecommerce #podcast #learnwithjason
? Strategic brand play or reverse logistics nightmare? | #ecommerce #podcast #learnwithjason
Most brands I know absolutely hate returns.
The reason is simple: reverse logistics, as returns are known in our industry, are massively costly and time-consuming. The entire process is quite disorganized, and there aren't any great solutions specifically designed for reverse logistics in the industry—apart from some basic returns portals that slightly improve the customer experience.
But here's where things get interesting. I talked to Chris Jarvis from YouReturn on episode 122 of At The Cold Face. In our discussion, we dove deep into reverse logistics and how his new startup, YouReturn, is set on making this process a better experience for both merchants and customers.
Watch this space for more updates. And don't forget to check out my At The ColdFace podcast on all major podcast platforms where we cover e-commerce, omnichannel, retail tech, and trends in detail.
Keywords
- Reverse logistics
- Returns
- E-commerce
- YouReturn
- Chris Jarvis
- Customer experience
- At The Cold Face Podcast
- Retail tech
- Omnichannel
FAQ
Q: What are reverse logistics?
A: Reverse logistics is the process of managing returns, which includes handling the return shipping, restocking, and reselling of products.
Q: Why do brands hate returns?
A: Returns are massively costly and time-consuming. The process is also quite disorganized, making it a headache for most brands.
Q: What is YouReturn?
A: YouReturn is a startup aimed at improving the experience of reverse logistics for both merchants and customers. Chris Jarvis, from YouReturn, discussed their approach in episode 122 of the At The Cold Face podcast.
Q: Where can I listen to the At The ColdFace podcast?
A: You can listen to the At The ColdFace podcast on all major podcast platforms, where we cover various topics related to e-commerce, omnichannel, retail tech, and trends.