Shipping Sync: Aligning Technology & Logistics ?

Introduction

In a riveting episode of Log Tech Live, host Eric Johnson spoke with Gotham Pren, co-founder and CEO of Go Comet, about the intersection of technology and logistics, specifically regarding their platform designed to streamline cross-border transportation and visibility. As this summer in Alexandria, Virginia, drags on with unseasonably warm temperatures, the logistics industry appears to be heating up too, with critical events like INLAND and TPM 25 on the horizon.

Upcoming Events and Industry News

Eric kicked off the episode highlighting key logistics events, urging attendees to register for INLAND in Chicago and TPM 25 in Long Beach, California. Both conferences promise insightful discussions about the latest in logistics technology, featuring industry leaders and editors. As a vital point, he encouraged viewers to secure early-bird pricing for TPM at an advantageous rate before the September 30 deadline.

On an immediate front, Eric discussed the looming prospect of a potential port strike on the U.S. East and Gulf Coasts, which could be the first since the 1970s. With the collective understanding that disruptions can occur, companies need to remain vigilant and prepared as negotiations continue.

In other news, DSV's recent acquisition of DB Schenker for an astounding $ 16 billion amplifies its position as the largest air and ocean forwarder globally, surpassing industry giants like DHL. As Eric emphasized, this acquisition underscores the deepening consolidation within the logistics sector.

Moreover, Eric highlighted the immense inflow of cargo through LA and Long Beach ports, revealing historic levels of imports during the summer months. Citing operational improvements and lessons learned from previous years, he assured that this surge would not mirror the challenges of 2021.

Introduction to Gotham Pren and Go Comet

Transitioning to the main guest, Eric welcomed Gotham Pren, who introduced himself and shared the story behind Go Comet. Founded in 2017, Go Comet aims to revolutionize international freight management and visibility. Gotham explained that their platform serves a dual purpose: to enhance efficiency in the large-scale logistics industry and to streamline the often cumbersome processes that rely on traditional tools like spreadsheets and email.

With a strong technology background, Gotham and his co-founders sought to bring Logistics into the 21st century by digitizing complex supply chains. They realized that many manufacturers struggled with logistical inefficiencies that hampered their operations.

Navigating the Challenges in Logistics

Gotham identified that logistics is inherently an intricate process involving multiple stakeholders. The challenges that manufacturers face include manual workflows, data visibility, and managing invoices that often result in discrepancies. Go Comet aims to tackle these broad challenges by providing a comprehensive view of the supply chain from procurement to payment.

Gotham's approach emphasizes building trust with clients by incorporating feedback into their platform. This organic growth model has allowed Go Comet to expand its offerings by identifying adjacent problems that clients face.

Technology Adoption in the Logistics Sector

Throughout the conversation, Eric and Gotham discussed the logistics industry's historically methodical nature regarding technology adoption. Many companies are cautious about moving to centralized platforms due to the need for comprehensive training and change management.

However, Gotham expressed optimism, indicating a shift towards more user-friendly systems that streamline processes and facilitate better data management. Acknowledging the importance of external logistics partners, Gotham noted that manufacturers are increasingly seeking ways to integrate their systems for enhanced visibility and control over the supply chain.

Conclusion

Both Eric and Gotham agreed that while technology adoption in logistics is evolving, there is still a need for human oversight in managing critical shipments and relationships with carriers. They emphasized that logistical technology must continue building on existing systems to add value rather than complicating workflows further.

In closing, Gotham shared his love for music, highlighting his favorite artists, Pink Floyd and Diljit Dosanjh, each representing different emotional energies in their music. As Eric wrapped up, he humorously shared a Phil Collins-themed dad joke to conclude an engaging episode.

Keywords

Logistics, Technology, Go Comet, Supply Chain, International Freight, Visibility, TMS, Data Management, 3PL, Digital Transformation, Events, DSV Acquisition, Port Strike, Cargo Surge.

FAQ

1. What is Go Comet?
Go Comet is a cross-border visibility and TMS platform designed to streamline international freight management for manufacturers and logistics providers.

2. What challenges do manufacturers face in logistics?
Manufacturers often struggle with manual processes, data visibility, invoice discrepancies, and coordination among multiple stakeholders.

3. What upcoming events should logistics professionals pay attention to?
The INLAND event in Chicago and TPM 25 in Long Beach are key conferences that logistics professionals should attend for insights into industry trends and technology.

4. Why is technology adoption in logistics slow?
The cautious adoption of technology stems from the need for thorough understanding, change management, and training due to the complexity of logistics processes.

5. How does Go Comet approach client feedback?
Go Comet builds trust with clients by incorporating their feedback into the platform, allowing them to address adjacent problems and enhance their services over time.