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Running TikTok Ads Just Easier (TikTok Image Ads)

Introduction

Running ads on TikTok is now easier than ever. One of the biggest challenges with TikTok ads is creating a video ad. The whole process—iterating on the script, actually shooting the video, and creating different versions for testing—can be a significant hurdle for many companies. They often lack the resources to build a full dedicated video for TikTok ads. The good news is that you no longer have to worry about that. TikTok has announced TikTok image ads. Moreover, TikTok offers three different versions of these image ads.

In today’s article, I will walk you through these three different versions, which one might be best for your business, the pros and cons of each one, and how to set up each of these different ad types. At the end, I will also share some best practices for these TikTok image ads to ensure you achieve the best results possible.

Types of TikTok Image Ads

  • Show up in feed, shopping center, and search results
  • Require at least two images, up to 35 images
  • Single destination URL for all images
  • Also show up in feed, shopping center, and search results
  • Require at least two images, up to 20 images
  • Multi-destination with clickable tags on each product image

Product Shopping Ads

  • Displayed only in the shopping center and search results
  • Require only one image per ad
  • Use for high-intent search-driven ads

Setting Up TikTok Image Ads

  1. Create Campaign: Select either traffic, app promotion, or website conversion objective.
  2. Upload Images: Use Canva to create images (9x16 preferred, but square and horizontal are also allowed).
  3. Music and Text: Add required music from TikTok’s commercial library and write the ad text.
  4. Publish: Finalize call-to-action and URLs, then publish.
  1. Create Campaign: Select the product sales objective and link it to your product catalog.
  2. Upload Images: Use your product catalog to pull images directly into the campaign.
  3. Setup: Add required text and music, detail product landing page links, and publish.

Product Shopping Ads

  1. Create Campaign: Select product sales objective, choose TikTok shop, and include your product catalog.
  2. Select Product: Choose the specific product for the ad.
  3. Publish: Review placements in the shopping center and search results, and publish.

Best Practices for TikTok Image Ads

  1. Check Search Terms: Make sure your ads show up for the right keywords by viewing data and adding negative keywords.
  2. Utilize TikTok’s Creative Library: Track performance of each individual image.
  3. Run Promotions: Quickly spin up and run promotions for holidays or special events.
  4. TikTok’s Recommendations: Highlight product benefits, promotional offers, tell a story, use a consistent human model, and prefer customer POVs.

Be sure to take advantage of TikTok’s current promotion where you get a $ 500 ad credit when you spend $ 500 on TikTok ads.

If you want to keep up with the latest trends and tips on TikTok ads, subscribe to keep updated.

Keywords

  • TikTok Image Ads
  • Standard Carousel
  • VSSA Carousel
  • Product Shopping Ads
  • TikTok Seller Center
  • Campaign Setup
  • Best Practices

FAQ

Q: What are TikTok Image Ads? A: TikTok Image Ads are a simplified way to create ads on TikTok without needing to produce video content. They consist of Standard Carousel Ads, VSSA Carousel Ads, and Product Shopping Ads.

Q: What is the difference between Standard Carousel and VSSA Carousel Ads? A: Standard Carousel Ads require at least two images (up to 35) and have a single destination URL for all images. VSSA Carousel Ads also require at least two images (up to 20) but feature clickable tags on each product image, directing users to multiple destinations.

Q: Where do Product Shopping Ads appear? A: Product Shopping Ads appear only in the shopping center and search results, targeting high-intent searches.

Q: How can I create images for TikTok Image Ads? A: Canva is a useful tool for creating TikTok Image Ads. Use the TikTok Photo Mode template (9x16) and upload your specific images.

Q: Why should I check search terms for my ads? A: Checking search terms ensures your ads appear for relevant queries. Add negative keywords to filter out irrelevant searches and optimize ad performance.

Q: Can I use horizontal images for TikTok Image Ads? A: Yes, TikTok allows the use of vertical, square, and horizontal images for image ads. Testing different formats may reveal the most effective one for your campaign.

Q: How do I take advantage of TikTok’s $ 500 ad credit promotion? A: New TikTok ad accounts can receive a $ 500 ad credit upon spending $ 500 on TikTok ads. Sign up through the provided special link to access this promotion.

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