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Revealing My $2.6M Winning Product With TikTok Ads (Shopify E-commerce Brand)

Introduction

In the dynamic world of e-commerce, it’s common to see impressive revenue numbers displayed on Shopify dashboards, but insights into the behind-the-scenes operations are often missing. In this article, I’ll share the journey of my $ 2.6 million one-product dropshipping store, which I have successfully scaled using TikTok ads.

Overview of My Shopify Store

Hello everyone, I’m Dylan, and in this discussion, I’ll take you through the ins and outs of my Shopify store that has achieved $ 2.6 million in sales. To prove the legitimacy of my figures, I’ll refresh the dashboard right now. As you see, the sales total stands at $ 2.6 million.

Looking deeper at the sales graph, you’ll notice a lack of consistency in revenue. This store serves as a side project for me. It’s primarily managed by myself; nowadays, though, most of my brands are run alongside my partner, Ben. I don’t dedicate much time to this side project—every few months, I come in, refresh the creatives, and invest more time, which helps in ramping back up the sales.

Product Discovery

Before diving into the specifics of the product, let me explain how I discovered it. Initially, this product was a huge hit on Facebook but had reached saturation. However, as of early 2020, it was still relatively untouched on TikTok. The TikTok ads platform hadn’t even entered its beta phase then.

I chose this product strategically for its wow factor and broad audience appeal. By using creatives that resonated with the platform's vibe along with an irresistible offer, I found that I could scale remarkably on TikTok. The product is priced at over $ 45, with an average order value (AOV) hovering around $ 50. Despite maintaining a gross margin of around 60%, raising the price significantly hurt conversions.

Initially, I marketed the product organically on TikTok, raking in multiple high five-figure days with success. In June 2021, I began running ads, and when the results were promising, I pivoted away from influencer and organic marketing formats.

The Winning Product Reveal

Drumroll, please! The winning product is the Galaxy Projector under the brand name Juice LEDs. My TikTok page boasts over 250,000 followers and 9 million likes! Remarkably, I’ve mostly focused on TikTok ads, with minimal forays into Facebook and Snapchat.

To further authenticate my brand, I want to point out that I appear in one of my creatives! Interestingly, this brand features one of the most viewed and liked ad creatives on TikTok to date, hitting 114 million impressions. The majority of our content was created by me personally. The viral video with 115 million impressions was filmed in my bedroom, demonstrating that you don't need extensive resources to create engaging content for TikTok ads.

Organic Growth Strategy

With numerous high five-figure days achieved through TikTok’s organic reach, I’d like to share a few examples of what worked. The key was showcasing the product and using clean transitions and trending audio to propel these videos into the viral stratosphere.

Simplified Product Page

I prioritized simplicity and cleanliness in the design of the product page. Maintaining a high conversion rate involved focusing on page speed and strategic pricing. While testing different methods for cross-sells, I found a one-click upsell under the add-to-cart button to be ineffective. Instead, we moved to a post-purchase cross-sell, which has been more successful.

Scaling Strategy on TikTok Ads

While navigating the ad landscape, I have consistently run one aging ad account for this product. This account has been operational since late 2020 and has never suffered significant issues. Though there were some suspensions, they were handled quickly.

In early January, when scaling was in full force, we utilized a highly effective—but risky—ad campaign strategy. Our campaign had a limit of $ 50; within that campaign, we structured 800 ad groups with individual budgets of $ 100. This approach allowed rapid expenditure of the first $ 50, after which we would incrementally bump the campaign budget, optimizing for cheaper click-through rates (CPCs) and low cost-per-mille (CPM) impressions.

While I’d have duplicated numerous campaigns in the past successfully, I must caution that current practices may lead to a high risk of account suspensions by TikTok, making similar strategies challenging to implement today.

Conclusion

I hope to shed light on how my journey unfolded with this $ 2.6 million product using TikTok ads. I will cover deeper insights into product research, media buying, and creative development in future content pieces.

Keyword

  • E-commerce
  • Shopify
  • TikTok ads
  • Dropshipping
  • Galaxy Projector
  • Juice LEDs
  • Organic marketing
  • Creative content
  • Revenue scaling

FAQ

Q1: How much revenue did your store generate?
A1: The store generated $ 2.6 million in sales.

Q2: What was your primary marketing strategy?
A2: I primarily ran TikTok ads to scale the product.

Q3: What product did you sell?
A3: The winning product was the Galaxy Projector.

Q4: What were your average order values (AOV)?
A4: The average order value was approximately $ 50.

Q5: Did you run into any issues with your ad account?
A5: Yes, the account experienced a few suspensions, but they were resolved quickly.

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