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[REVEALED] My TikTok Ads *TESTING* Strategy For 2024 - Shopify Dropshipping

[REVEALED] My TikTok Ads TESTING Strategy For 2024 - Shopify Dropshipping

In today's article, I'm going to show you how to set up your TikTok ads for Shopify dropshipping in 2024. This guide will walk you through my exact testing structure—from taking products from zero to upwards of $ 1,000 per day in under 28 days. I'll dive into TikTok Ads Manager and provide a step-by-step walkthrough so that you don't have to look elsewhere.

Why Now is the Best Time to Start TikTok Ads

TikTok is currently running a promotion where if you spend $ 100, you get $ 100 in ad credits, going up to $ 1,500 in free credits. I emailed TikTok and secured this deal for everyone. Use the link in the description to get access.

Setting Up Your TikTok Ads Campaign

  1. Create Your Account:

    • Once you navigate to the promotional page, press "Create Now" and set up your account.
    • You'll see a dashboard similar to this. Navigate to "Campaign" and press "Create".

  2. Campaign Configuration:

    • Press "Website Conversions".
    • Enable Campaign Budget Optimization (CBO) by toggling it on. This feature lets TikTok spend the budget freely on the best-performing audiences and ad groups.
    • Go with a daily budget. I suggest starting at $ 50, but I usually set it at $ 100 for confidence in the specific product I'm launching.

  3. Select the Pixel:

    • If you don’t have a pixel, press "Create New". Shopify offers an easy setup for TikTok pixels.
    • Select "Complete Payment" because you aim for sales.

  4. Placement and Settings:

    • Under "Select Placements", toggle off everything except TikTok.
    • Turn off commenting and video download.
    • Choose locations like USA, Canada, Australia, and the UK. Most accounts can select only the USA and Canada, so pick those.
    • For age, select 18 and up. Leave gender unrestricted unless your product is gender-specific.
    • Schedule your ad to start at 6:00 AM the following day, and press "Next".

Uploading and Configuring Ad Creatives

  1. Creative Upload:

    • Toggle on the option to upload all your ads at once.
    • Enter your store name and upload your ad videos.

  2. Ad Text:

    • Experiment with different ad texts like "Buy One Get One Today Only" or "Get Yours Today". Check successful ad texts on Pipi Ads and use them as inspiration.

  3. Website URL:

    • Enter your website's URL and press "Submit". Ignore any warnings if you have no sales yet.

Monitoring and Tweaking After Launch

Once your ads are live and set for review (which may take up to 24 hours for new accounts), sit back as TikTok spends your money. Don't make any changes yet; let TikTok find potential buyers.

  • Scenario 1: If you get sales within 24 hours, screenshot and share it on social media, tagging me (@real Sam Jacobs).
  • Scenario 2: If no sales occur, don't get discouraged. It often takes multiple products to find a winner.

The Three-Pillar Framework for Success

Each successful TikTok ad campaign involves three key pillars: a qualified product, a high-converting website, and good ad creatives. If you need personalized help with this framework, consider booking a call with me. If accepted, I’ll help choose a winner product, build a high converting store, and add you to a community for ongoing support.

For more information, watch my video on how I helped 100 people succeed with Shopify dropshipping.

Keywords

  • TikTok Ads
  • Shopify Dropshipping
  • 2024 Strategy
  • Campaign Budget Optimization (CBO)
  • TikTok Pixels
  • Ad Creatives
  • Three-Pillar Framework

FAQ

1. What budget should I start with on TikTok Ads?

  • While I recommend starting with $ 50, if you're confident in your product, you can start with $ 100.

2. How do I choose the audience for my TikTok Ads?

  • Keep the audience broad initially, selecting age 18 and up and both genders unless your product is specifically for one gender.

3. What should I do if I don't get sales within 24 hours?

  • Don't get discouraged. It often takes multiple products to find a winner. Follow the three-pillar framework to refine your strategy.

4. How do I set up a TikTok Pixel on Shopify?

  • Creating a TikTok Pixel on Shopify is straightforward. If needed, refer to the linked video for an easy setup guide.

5. What are the main elements of a successful TikTok ad campaign?

  • The three main elements are a qualified product, a high-converting website, and good ad creatives.

6. Can I get additional help with my dropshipping business?

  • Yes, consider booking a call to see if you're a fit to work with me. If accepted, you’ll get personalized guidance on growing your e-commerce business.

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