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Prompt Engineering Tutorial: Text-to-Video (OpenAI Sora, Pika, Kaiber, invideo AI & More!)

Introduction

If you need to make content but you don't have the time or money, then stick around because I'm going to show you how to use AI to do it for you. I'm also going to show you how you can make a Pixar-quality movie all by yourself, and the best part is that you can create content within minutes. It's actually insane how far AI video generation has come in the past 12 months.

To give you a little taste of what's possible, look at this AI video released by OpenAI's Sora:

AI Video
That is literally not a human being!

Stick around because I'm going to show you how to make this without ever even leaving the bedroom. I am Chris McCollins, a content creator and host with LMA Shopify. In this video, I'm going to show you the top seven AI video generators and, more importantly, how to use the most effective text-to-video prompts to get the most out of the AI tools that I'm going to mention.

Knowing how to prompt properly is so important because great prompts equal great videos. Don't know where to start? Well, you landed on the right video on YouTube. I spent days researching and I'm going to show you everything that I've learned right in this video.

Can AI Really Create the Kind of Video Content You Want?

You may be thinking: can AI really create the kind of video content you want to use for your business or social media, and is it as easy as it sounds? Let me show you.

This is only one portion of a four-part series on how to prompt like a pro. Make sure to check out the other three videos from our generative AI prompt engineering guide, but only after you watch this video.

What is Prompt Engineering?

It's basically giving AI a task using text. The more specific you are, the better. This is almost as good as thinking something into existence. It feels a little bit like being Iron Man and getting Jarvis to work for you, which has been a dream of mine since I was a kid. But it's no longer a dream.

You don't have to be a billionaire to have AI working for you full-time. You can just do it right now. So I'm going to get into how you can prompt like a pro.

What Can You Use These AI-Generated Videos For?

You can use them for all kinds of business marketing material, promo videos, explainer videos, tutorials, testimonials, FAQs, employee appreciation videos, social media content, paid ads, and a lot more. Honestly, if you can think of it, you can probably create it.

Types of AI-Generated Videos

We're going to make three different styles of AI-generated videos from scratch:

  1. Artistic and Unique: Getty image style compilations, usually with voiceovers and captions.
  2. Synthetic Actors: Actors who can star in your video and say what you want them to. Great for corporate style videos.

Keep in mind that the prompting for each platform differs slightly, but some principles should always be on your mind.

Video Magic Acronym

I've come up with something called the video magic acronym. I know it's a little cheesy, but it helps you remember everything better:

  • V is for Vision: Clarify your goal and your target audience.
  • I is for Illustration: What kind of visual elements do you want to see?
  • D is for Details: Specify the video format, word count, and duration.
  • E is for Essence: Determine the styles and colors.
  • O is for Objective: What are you trying to get people to do after watching the video?
  • M is for Mood: What should the video feel like?
  • A is for Audio: What kind of voice do you want to hear?
  • G is for Groove: What kind of music do you want to hear?
  • I is for Innovation: What will make your video stand out?
  • C is for Camera Movements: What kind of camera setups and movements do you want?

Stay with me, trust the process, and it's going to be worth it.

Platform Overviews

OpenAI Sora

OpenAI's Sora released stunning AI-generated videos. Here are two prompts they used that amazed everyone:

  1. Prompt 1: Several giant woolly mammoths approach, treading through a snowy meadow...
  2. Prompt 2: Extreme close-up of a 24-year-old woman's eye blinking...

Pika AI

Pika AI is great for creating short, high-quality content. Here's a prompt example:

  • Retro arcade game pixel art style with vibrant colors...

Some extra tips for Pika:

  • Action is Key: Define clear actions.
  • Experiment: Refine your prompts.
  • Inspiration: Use existing creations as inspiration.

Kaiber

Kaiber can create videos from text prompts, images, and videos:

  • Choose your video type and describe the subject and style.
  • Combine Styles: Don't limit yourself to one.
  • Refine: Keep experimenting with keywords.

inVideo

InVideo helps you create promotional or educational videos:

  • ChatGPT as Prompt Creator: Let AI help you with prompts.
  • Customization: Fine-tune the video with simple edits.

Synthesia

Synthesia excels at creating educational content with realistic, synthetic actors:

  • Translation: Over 120 languages.
  • Character Customization: Customize appearance and actions.

Colossian

Colossian allows multiple AI actors and realistic interactions:

  • Scene Setting: Describe the environment.
  • Action and Delivery: Specify actions and delivery styles.

Leed

Leed offers a vast library of AI tools:

  • Voice Cloning: Clone your voice.
  • Teleprompter: Customizable for long scripts.
  • Integrations: Compatible with many social platforms.

LTX Studio

LTX Studio is perfect for creating movies:

  • Single Prompt Movies: Whole films from one prompt!
  • Customization: Edit individual objects, lighting, and scene order.

Extra Mentioned Platforms

  • Lip Sync: Sync audio files with video.
  • Emo: Add emotions to still images.
  • Anamorph: Infinite versions of the same storyline.
  • Eleven Labs: Top-tier text-to-speech.

Keywords

Keywords:

  • AI Video Generation
  • Prompt Engineering
  • OpenAI Sora
  • Pika AI
  • Kaiber
  • inVideo AI
  • Synthesia
  • Colossian
  • LTX Studio
  • Text-to-Video
  • Video Magic Acronym

FAQ

How do I get started with AI video generation?

Begin by understanding prompt engineering. Use the "Video Magic" acronym to ensure you cover all aspects of your video.

Can AI-generated videos be used for commercial purposes?

Yes, AI-generated videos can be used for business marketing, promo videos, tutorials, and more.

What platforms can help me create AI videos?

Top platforms include OpenAI Sora, Pika AI, Kaiber, inVideo AI, Synthesia, Colossian, and LTX Studio.

How can I improve my prompts for better video quality?

Use the "Video Magic" acronym to be as detailed and specific as possible. Experiment and refine your prompts for the best results.

Is it possible to create a movie with AI?

Yes, LTX Studio allows you to create a movie from a single prompt and offers highly customizable options for editing.

Can AI translate my videos into different languages?

Platforms like Synthesia and Colossian offer translation services for multiple languages, making it versatile for global audiences.

Are there AI tools specifically for educational content?

Yes, services like Synthesia and Colossian are designed for creating educational videos with realistic, synthetic actors.

Can AI-generated videos include real actors?

Platforms like inVideo compile and edit together Getty images and videos, which can include real actors for more authentic content.

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