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*NEW* TikTok Ads Strategy for Dropshipping 2024 (Low Budget)

NEW TikTok Ads Strategy for Dropshipping 2024 (Low Budget)

In this article, I’m going to detail the low-budget smart performance campaign testing strategy that I’ve successfully used on a brand new store that I’m creating for my upcoming free course. Before diving in, make sure to join our School Community by hitting the first link in the description to gain free access to weekly updates, including coaching calls and Q&A sessions.

Quick Results Overview

I want to showcase how effective Smart Performance Campaigns have been. By pulling data from recent campaigns, we see:

  • A 2.13 return on ad spend over the last seven days.
  • $ 200 spent with an $ 87 cost per click in the US and Canada, which are highly competitive markets.
  • A 25% add-to-cart rate, with a $ 3.60 cost per add-to-cart and a $ 15 CPA which is profitable for us.

These results were achieved using brand-new creatives and a new product. Now, let’s break down how you can achieve similar outcomes.

Setting Up Your Campaign

  1. Preparation: Ensure you have at least four creatives lined up before launching. Smart performance campaigns optimize spend based on the creatives that produce the best outcomes.

  2. Creating the Campaign:

    • Navigate to “Website Conversions” and select “Smart Performance Campaign”.
    • Name your campaign, e.g., SPC_CreativeTesting_US_Canada.
    • Ensure your pixel and optimization goal are set to “Complete Payment”.
    • Disable user comments and video downloads to prevent theft but leave video sharing on.
    • Set your campaign budget appropriately. If you have a $ 1,000 monthly budget, break it down daily. The minimum for effective results should be 2x your target CPA (e.g., start with $ 30 if your target CPA is $ 15).

  3. Finalizing Creatives and Ad Texts:

    • Upload up to six videos (no more than that to ensure budget efficiency).
    • Use ad texts that highlight your offer or create urgency.
    • Set your custom identity and upload your logo.

Monitoring and Optimization

  • Key Metrics: Watch metrics like CPC, CPM, CTR, and conversions. If your CPC is above $ 1 and CTR below 1%, or if you don’t see conversions after spending 5x your target CPA, you need new creatives.
  • Add-to-Cart Activity: High add-to-cart rates indicate potential success if tweaks are made, like improving the landing page or introducing email marketing.

Conclusion

This low-budget smart performance campaign strategy is perfect for maximizing limited ad spends while leveraging TikTok’s powerful AI for optimization.

For further learning and access to my full course, available from March 4th, click the first link in the description to join our community. Thanks for reading, and happy dropshipping!

Keywords

  • Low-budget testing
  • Smart performance campaign
  • TikTok ads
  • Creatives testing
  • Dropshipping strategy
  • Conversion optimization
  • Clickthrough rate (CTR)
  • Cost Per Acquisition (CPA)

FAQ

Q: What is the minimum number of creatives I should have before launching a campaign?

A: You should have at least four creatives ready before launching a smart performance campaign.

Q: What is the ideal budget to start with for a low-budget campaign?

A: Ideally, your daily budget should be at least 2x your target CPA. For a target CPA of $ 15, start with a $ 30 daily budget.

Q: What key metrics should I monitor?

A: Focus on CPC, CPM, CTR, and overall conversions. If CPC is above $ 1 and CTR falls below 1%, you likely need new creatives.

Q: Why should I disable user comments and video downloads?

A: Disabling these options prevents people from downloading and stealing your videos, which can be exploited by competitors.

Q: What should I do if my add-to-cart rates are high but conversions are low?

A: High add-to-cart rates often mean your landing page needs improvement, or you need additional strategies like email marketing to boost conversions.

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