New Etsy Sellers: Do This or Etsy Won’t Give You SALES!

Introduction

Getting started as a new seller on Etsy can be an overwhelming journey. You've done your research, listed your products, and applied everything you've learned to attract potential buyers. Yet, if the sales aren't rolling in, it can be disheartening—especially when you see similar products from other sellers flying off the virtual shelves.

So, what gives? One critical factor many new sellers overlook is competition. Established sellers benefit from a history of sales that can propel their products to the top of search results. When you're just starting, it can be challenging to compete with these seasoned sellers, but there are strategies to carve out your own niche. In this article, I'll share three actionable steps you can take to improve your chances of getting sales on Etsy.

Step 1: Rethink Your Product Research

First and foremost, it's time to go back to the drawing board and adjust how you're conducting product research. Instead of targeting highly competitive products that sell like hotcakes, focus on finding niches with lower competition and fewer sales. You may be asking, “Why pursue less popular products?” The answer is simple: the potential to rank higher and achieve sales is far greater with less crowded markets.

Many established sellers possess a robust sales history on Etsy, leading the platform to prioritize their products. Remember, Etsy aims to provide buyers with what they already know will sell, which is based on sales history. Even if your listings are optimized, your products may still struggle to gain visibility. Therefore, identify products that are getting around 30-40 sales per month or fewer. This will set you up for success without overwhelming expectations.

Step 2: Broaden Your Offerings

Once you've identified lower-competition products, the next step is to broaden your product offering using a single design. Instead of listing just one product, create multiple listings featuring that design across different types of products. By doing this, you'll increase your visibility on Etsy by taking up more “real estate.”

This also highlights your active engagement on the platform, which can have a positive impact on how Etsy treats your shop. Fundamentally, your goal is to build a sales history. Even if the individual products are only selling one unit every few days, collectively, as you launch multiple listings, you can quickly build up a solid track record of sales—which Etsy favors.

Step 3: Implement Promotion Strategies

Now that you've established a lineup of products, it's time to promote! Start by offering a significant discount, such as 50% off, on select items. This will place your products in Etsy’s sale section, leading to greater visibility for those browsing discounted items.

Next, consider running Etsy ads with a minimal budget—starting at $ 1 or $ 2 daily and scaling up to $ 5 daily as necessary. Focus your ad spending on products that receive the highest views, even if they are from your low-competition niche. While the organic reach of Etsy can take time, ads will help you garner immediate attention and potentially accelerate sales.

In sum, the path to success on Etsy is about strategically identifying the right products to sell while actively promoting your offerings.

Keywords

• Etsy
• New Sellers
• Product Research
• Sales Strategy
• Low Competition
• Promotion
• Etsy Ads
• Listing Optimization

FAQ

Q: Why are my products not selling on Etsy?
A: If you're not getting sales, it could be due to high competition from established sellers who have a sales history on Etsy.

Q: What type of products should new sellers focus on?
A: Focus on lower-competition products that have fewer sales (around 30-40 per month) to increase the chances of ranking higher in search results.

Q: How can I increase my visibility on Etsy?
A: You can increase visibility by offering multiple variations of a product design and running promotions, such as discounts.

Q: Should I use Etsy ads?
A: Yes, using Etsy ads can help increase visibility for your products. Start with a small budget and focus on products with the highest views.

Q: What are the benefits of running a sale on Etsy?
A: Running a sale gives you the chance to be featured on Etsy’s sales section, encouraging potential buyers to make a purchase sooner.