Nearly Ten Thousand Items Sold in a Single Day! TikTok Shop's Black Friday Ranking List (10.30-11.6) Released

On October 27th, TikTok Shop's cross-border e-commerce Black Friday event kicked off, starting the "Black Friday Pre-Sale". It is reported that this grand event will last for 35 days, during which TikTok Shop will launch multiple rounds of promotions including "Black Friday Pre-Sale, Home, Digital, Trend Category Day, Carnival" and more, until November 30th.

Furthermore, as the largest platform event of the year for TikTok Shop's cross-border e-commerce, this grand event will also bring together resources from the United States, the United Kingdom, and Saudi Arabia for the first time.

As the second-largest site in TikTok Shop's global layout, according to Bloomberg, during this grand event, TikTok's US store will "offer up to 50% discount subsidies to attract sellers to participate in their Black Friday program". Currently, many media outlets hold a positive view of this first-ever "Black Friday Pre-Sale" conducted by TikTok Shop in the United States, suggesting that it may pose a "challenge" to Amazon's position.

According to a report by Marketplace Pulse, some brands have already gained substantial returns from TikTok Shop. For example, Amazon-native brand Wyze sold nearly 40,000 units of a SKU priced at $33.99 on TikTok in September. Meanwhile, smaller brands like Made by Mitchell quickly gained popularity on TikTok with their explosive videos, with their popular blush selling over 500,000 units. TikTok's US store has shown remarkable sales performance in the past week, with many small business owners seizing the opportunity of the first wave of promotions to boost their overall sales and traffic through the activity.

Next, we will analyze the sales data of the "Category Weekly Ranking" and "Store Weekly Ranking" of TikTok Shop's US site in this issue (October 30th to November 5th), helping sellers to timely understand the latest market situation and grasp the trends in product selection.

Part One: GMV exceeds tens of millions of US dollars, Personal Care and Women's Fashion Category Thrive in the US

The data in this ranking list provides a comprehensive overview of the real performance during the first week of TikTok's e-commerce US site's "Black Friday Pre-Sale" event.

According to the TOP category list from Tabcut, the mainstream best-selling categories, "Beauty and Personal Care" and "Women's Fashion and Underwear," stand out considerably, with GMV reaching 15 million and 11 million US dollars, respectively, far surpassing other categories on the list.

In the Beauty and Personal Care category, personal care health products such as hair conditioners, teeth cleaning sets, curling wands, and body fragrances have achieved outstanding sales in this period. Clearly, with the increasing frequency of social interactions, the beauty and personal care industry has gradually recovered from the impact of the pandemic and is flourishing.

According to Tabcut data analysts, a hair care product called "Black Castor Oil" has recently gained popularity, with a total of 151,800 units sold since its listing, resulting in a total sales revenue of 780,000 US dollars.

Among Women's Fashion and Underwear, sportswear, bodysuits, and high-waisted leggings with solid colors and jumpsuit designs have become the mainstream trends favored by American women this year.

The second most popular categories are "Collectibles," "Mobile and Digital," and "Home Essentials." These three categories rank third, fourth, and fifth on the list, with similar GMV ranging from 3 to 4 million US dollars. In the Mobile and Digital category, children's smartwatches and educational gaming devices priced below $10 have also achieved good sales in this period, with weekly sales reaching around 20,000 units.

Following closely are the "Home Essentials," "Computers & Office," "Men's and Underwear," and "Furniture" categories, with GMV ranging from 2 to 3 million US dollars, ranking as the third most popular category. It is worth mentioning that, for the first time, "Furniture" and "Appliances" have entered the ranking list, indicating strong market demand for these products during the grand promotion period.

The top three rankings in this period's category list are: The "Beauty and Personal Care" category with a weekly sales volume of 915,134 units and a weekly sales revenue of approximately 15 million US dollars; the "Women's Fashion and Underwear" category with a weekly sales volume of 486,987 units and a weekly sales revenue of approximately 11 million US dollars; and the "Collectibles" category with a weekly sales volume of 27,541 units and a weekly sales revenue of approximately 3.88 million US dollars.

Part Two: "Furniture" Store Achieves Top Ranking, Selling 9,362 Products in a Single Day

Sharing some high-performing stores with impressive sales figures.

• Ranking sixth on this period's list is NcmRyu, a store specializing in the "Sports and Outdoors" category, with a weekly sales volume of 46,117 units. The store's best-selling product is a "Women's Fitness Jumpsuit," with a total of 14,982 units sold this week.

• Ranking ninth on this period's list is wavytalk, a store specializing in the "Beauty and Personal Care" category, with a weekly sales volume of 23,114 units. The store's best-selling product is a "5-in-1 Curling Iron," with a total of 12,833 units sold this week.

According to the ranking data, Sweet Furniture, a store specializing in the "Furniture" category, suddenly made a breakthrough recently. With the help of influencer short videos, it sold 21,800 units of its products in the past seven days, with prices ranging from $50 to$500. This week, the store sold a total of 31,621 units of their products, with a total sales revenue of approximately 2.4 million US dollars, among which the star product "Armless Office Chair" sold 13,872 units in a single week.

According to Tabcut data, this "Armless Office Chair," priced at $64.79, became highly popular on October 17th, selling a record high of 5,815 units in a single day, and has maintained strong sales performance recently.

In addition, a store called O QQ, specializing in the "Women's Fashion and Underwear" category, created a best-selling product priced at $35.09, called the "Sleeveless Bodysuit."

Data shows that since being recommended by influencers on October 28th, sales of this "Sleeveless Bodysuit" have reached new highs, with an astonishing 9,362 units sold on November 1st.

Regarding TikTok Shop Creator collaborations, the brand stores have cooperated with a total of 286 influencers, with a total of 665 associated videos. The highest view count video came from TikTok influencer @jerisarene on October 31st. Currently, the video has reached 12 million views and an estimated 7,300 units in sales. The commission for TikTok's influencer-driven sales is set at around 15%.