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My FULL $500k+ A DAY TikTok Ads Strategy & Ad Account Breakdown!

My FULL $ 500k+ A DAY TikTok Ads Strategy & Ad Account Breakdown!

As you can see, I had over $ 178,000 in ad spend on this account. The biggest problem with scaling ads is that they perform well at low scale, but as soon as you scale them up, they flop. The account throttles and spends tons of money. Nobody on YouTube has actually talked about how to handle that situation. My name is Leo Kusno, and I've done over $ 31 million in sales. I'm turning off face cam for this video to give you a more in-depth experience, as I know this is for serious advertisers.

Key Points:

  • Ad Spend and Performance:
    • Over $ 178,000 spent.
    • Challenges of scaling ads.
    • Largest day over $ 500,000 in sales.
  • Ad Strategy:
    • Overview and metrics: $ 1,392 spent, CPC 24 cents, CPM $ 10, CTR 4.25%, conversion 7,130.
    • Pixel usage noted; unique ad strategy.
    • Detailed breakdown in Black Hat Discord with a 12-page PDF.
  • Flexible Strategies:
    • One-to-one CBO (Campaign Budget Optimization) strategy.
    • Ad account preferences: CBO spread versus direct bids.
  • Ad Analysis:
    • Multiple campaigns tested.
    • One campaign spent $ 25,000 with varied results.
    • Focus on US targeting for this example.
  • Scaling Method:
    • Encourage understanding and adapting strategies.
    • A detailed setup for professionals.
  • In-depth Campaign Review:
    • Characteristics of high performing campaigns.
    • CBOs and AVOs tested.
    • Understanding metrics like CPC, CPM, and CTR.
  • Community and Sharing:
    • Active community and knowledge sharing in Black Hat Discord.

Scaling Strategy:

  • Doubling Budgets:
    • If ROAS > 3, double budgets every 30 minutes between 2 PM - 10 PM.
  • Agency Account:
    • Necessary for high-scale spending.
  • Managing Multiple Ads:
    • Using broad arrays of campaigns to feed data to the Pixel.

Examples and Detailed Insights:

Campaign Analysis:

For example, here's the setup for a highly successful campaign:

  • $ 25,000 spent on a single day.
  • Open targeting and initiate checkout event.
  • Automatic placements in US and Canada.

Budget Management:

Steps to scale your budget once you identify a winning offer:

  1. Start Low: Identify your winning campaign and start with manageable budgets.
  2. Scaling Rapidly: Once you identify profitable campaigns, double budgets every 30 minutes if ROAS is above 3.
  3. Incremental Increases: If ROAS is below 2, increase budgets by 1.2x to 1.5x instead of doubling.

Keywords

  • Ad Spend
  • Scaling Ads
  • Campaign Budget Optimization (CBO)
  • Return on Ad Spend (ROAS)
  • Pixel Usage
  • US Targeting
  • CPC, CPM, CTR
  • Initiate Checkout

FAQ

What is the biggest challenge with scaling ads?

The biggest challenge is that ads perform well at low scales but flop as soon as you scale them up, making the account throttle and spend tons of money inefficiently.

What is your one-to-one CBO strategy?

My strategy involves launching a CBO per eliminated campaign and understanding quickly if the ad account is favoring direct bids or CBO spread.

How can I ensure my ad account doesn't throttle when scaling?

Ensure you have a winning campaign, then double the budgets every 30 minutes if your ROAS is above 3, between 2 PM - 10 PM, and use an agency account with a credit line for high-scale spending.

What metrics should I track to determine ad performance?

Key metrics include CPC (Cost Per Click), CPM (Cost Per Mille), CTR (Click-Through Rate), and overall conversions.

How does your ad strategy differ from others shared on YouTube?

My strategy is unique in its approach to scaling, data optimization, and pixel usage. I also provide detailed PDF guides and community support in my Black Hat Discord group.

What kind of budget should I start with?

Start with a manageable budget that accommodates your operational capacity and gradually increase it following the scaling strategy shared above.

Are there any specific times for running ads?

Yes, it's recommended to run ads from 2 PM to 10 PM to maximize spending efficiency.

Is there a community or forum where I can get more insights?

Yes, I have a Black Hat Discord group where you can join like-minded people, share strategies, and access detailed PDFs on ad scaling techniques.

By following these insights and detailed breakdowns, you can manage and scale your TikTok ads effectively, aiming for high return and low cost inefficiencies.

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