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My $25,690/day TikTok Ads Strategy | TikTok Ads Mini Course
My $ 25,690/day TikTok Ads Strategy | TikTok Ads Mini Course
Hey everyone! Today I'm thrilled to reveal the exact TikTok ad strategy that I use to hit days like these. Before diving in, I promise there will be no unnecessary fluff like other YouTubers in this niche. I want to ensure your time is well spent and you gain valuable insights from this video.
If that sounds good, watch until the end, and I guarantee you'll find value. Also, please like and subscribe if you want to see more content like this; it really helps me out.
The Core of the Strategy: Cost Caps
This ad strategy revolves around a specific ad setting called Cost Caps. Essentially, Cost Caps allow you to tell TikTok how much to spend to get a purchase. Now, you might be wondering how TikTok can find buyers at a price you set—it sounds like a money glitch, right? Well, it's not that simple. Often, TikTok won’t spend the money as you intend because it can't find buyers at that price. Here's how to get TikTok to find buyers at those profitable prices for you, covering three main aspects:
- Offer: Ensure your offer is irresistibly tempting and paired with a well-performing product. It should be an incredible deal that buyers feel they can't miss.
- Creatives: Use urgency-style creatives. For instance, "We need all this product gone in five days, so we're doing a buy one get one free sale. Click the link below and get yours today before we run out."
- Store and Product: Your store needs to be simple, quick, and easy to navigate, along with a compelling product description.
Combining an unforgettable offer with an urgency creative gives you two superpowers at once: a compelling deal and a fear of missing out, encouraging impulse buys. This system helps TikTok spend your budget effectively, making it easier to find buyers.
Step-by-Step Guide to Creating Campaigns
First, let's go through the campaigns we need:
- View Content Campaign: Helps to start spending money.
- Complete Payment Campaign: Helps get purchases normally.
- Cost Cap Campaign: Helps achieve high sales days like 15-20K.
Creating a View Content Campaign
- Objective: Optimize for website conversions.
- Ad Group Name: Doesn’t matter much.
- Pixel & Optimization Event: Select view content.
- Placement: Only advertise on TikTok.
- User Comments & Video Download: Turn them off.
- Targeting: Keep it broad.
- Daily Budget: $ 20.
- Start Time: Set to 12 AM the next day.
- Creatives: Upload three creatives.
Creating a Complete Payment Campaign
- Duplicate View Content Campaign: Create five ad sets.
- Optimization Event: Change to complete payment.
- Daily Budget: $ 20.
- Start Time: Set to 12 AM the next day.
- Submit Campaign: Same three creatives used in the view content campaign.
Creating the Cost Cap Campaign
- Duplicate View Content Campaign: Create ten ad sets.
- Optimization Event: Complete payment.
- Daily Budget: $ 2000 (scary but necessary for results).
- Cost Cap: Start at your profit margin (e.g., $ 15).
- Adjust Bids: Go down $ 0.50 for each ad set (e.g., $ 15, $ 14.50, $ 14, etc.)
Ongoing Management
Monitor the performance daily, cutting any unprofitable ad sets or campaigns. If the cost cap strategy performs well, duplicate it repeatedly to scale. Remember, it’s all about testing and finding what works best.
Keywords
- TikTok Ad Strategy
- Cost Caps
- Urgency Creative
- View Content Campaign
- Complete Payment Campaign
- Ad Budget
- CTR (Click Through Rate)
- Product Page URL
FAQ
What is a Cost Cap?
A Cost Cap is an ad setting that allows you to specify the maximum amount you want TikTok to spend to acquire a purchase.
How do I make an urgent creative?
Use language that indicates limited time or stock, such as "We need all this product gone in five days, so we're doing a buy one get one free sale."
What budget should I set for each campaign?
- View Content Campaign: $ 20 daily
- Complete Payment Campaign: $ 20 daily
- Cost Cap Campaign: $ 2000 daily, but it won't necessarily spend it all.
How do I optimize my TikTok ads for conversions?
Always choose website conversions as your campaign objective, and use a compelling offer with urgency-driven creatives.
Why should I duplicate successful cost cap campaigns?
To scale your results and maximize your profits, duplicating successful campaigns can help you achieve consistent high sales days.
Remember, persistence is key. If things aren't working out, keep testing and tweaking your approach.Your efforts will pay off in the long run. Keep going, and you'll see results!