My $20k Per Day TikTok Ads Dropshipping Strategy

Introduction

In the fast-paced world of dropshipping, achieving significant sales in a short period is a thrilling yet challenging endeavor. Yesterday, my store generated $ 9,300 in sales, and today, I'm setting my sights on a bold target: $ 20,000. This article will take you through the strategy I used to drive my dropshipping business forward, including insights into analytics, profits, scaling strategies, and the necessary steps to achieve high daily sales.

Analyzing Performance

As we dive into the numbers, we note that yesterday’s sales totaled $ 9,297, with an impressive average order value of $ 65. Most of our customers were sourced via TikTok. The excitement of digital sales is palpable, and there's no better feeling than seeing sales notifications come through on my phone. Between sales popping up every minute, I want to share how I navigated through yesterday's figures and how we can replicate this success today.

In terms of profitability, yesterday's store made $ 2,800, marking a healthy 31% margin. For today, the sales have reached $ 3,900, contributing $ 1,395 to profits at a margin of 35%.

Sales Over Time

To illustrate the store's growth trajectory, let’s look at our progress over the past week. Here’s a breakdown:

Day 1: $ 0
Day 2: $ 119
Day 3: $ 1,000
Day 4: $ 1,700
Day 5: $ 3,000
Day 6: $ 3,700
Day 7: $ 9,300

Today, we’re on pace to reach our ambitious goal of $ 20,000 in sales.

Ad Strategy Transition

Moving forward, I’d like to detail the ad strategy that made these results possible. After experiencing account suspension for rapid spending, we pivoted our strategy with a new ad account established on the sixth. Since then, we've invested $ 7,300 in ads.

Scaling Phases

The scaling process consists of various phases, each crucial at different stages. Here’s a brief overview:

Testing Phase: This phase involves launching a single $ 100 daily Campaign-Based Optimization (CBO) campaign with 10 ad groups, three creatives each. Testing lasts between one to three days, focusing on pixel optimization rather than immediate profit.
Scaling Phase One: When a product shows promise, we launch $ 500 a day CBO campaigns. Here, we adjust targeting strategies, having three automatic targeting campaigns and two broad targeting campaigns.
Scaling Phase Two: This phase uses campaigns where budget control is at the ad group level ($ 600 per day). The testing continues for a few hours to determine which ad groups are performing well.

Profit Maximization Techniques

As we scale, it's essential to maintain and increase average order value while managing advertisement costs. This involves upselling strategies and profit multiplier techniques, offering additional items at an attractive price point.

Real-Time Updates and Adjustments

Today, with approximately $ 3,900 in sales so far, we're targeting the needed $ 20K. The approach includes doubling the budget in high-performing ad campaigns and carefully monitoring Click-Through Rates (CTRs) and costs-per-click to ensure optimal performance.

A few adjustments made today included:

Increasing high-performing CBO campaign budgets,
Analyzing each campaign's performance,
Strategically turning off underperforming campaigns.

Campaign Setup Example

Creating a CBO campaign involves choosing a Website Conversions objective, scheduling it for 6 a.m., and ensuring automatic targeting and creative optimization are set. After those steps, I duplicate ad groups to ensure comprehensive testing.

By managing campaigns and adjusting them throughout the day, we capitalize on real-time data to enhance our daily sales figures.

Conclusion

Achieving significant sales through TikTok ads requires strategy, consistent monitoring, and real-time responsiveness. Mastering these elements, along with leveraging insights from each phase of scaling, can lead to impressive daily sales. Join my free Discord community for discussions, insights, and more strategies tailored to elevate your dropshipping game!

Keywords

TikTok Ads
Dropshipping
Sales Strategy
Campaign Optimization
Profit Margins
Scaling Phases
Average Order Value
Ad Performance

FAQ

Q: What is the initial step for testing a product in dropshipping?
A: The initial step is to launch a single $ 100 daily CBO campaign with a few ad groups and creatives.

Q: How can I increase my average order value?
A: You can increase your average order value through upselling and offering attractive complementary products.

Q: What adjustments should I make during the day?
A: Continuously analyze ad performance and double the budget of high-performing campaigns while turning off underperformers.

Q: What is a CBO campaign?
A: CBO stands for Campaign-Based Optimization, allowing you to control the budget at the campaign level to optimize performance across multiple ad groups.

Q: How often should I monitor my ads?
A: Regular monitoring is critical, especially throughout peak hours, to adjust budgets and optimize performance effectively.