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My $173k/m TikTok Ads Testing Strategy (Smart Performance Campaigns)

Introduction

In this article, we'll dive into my approach to testing TikTok ads using the new Smart Performance Campaign feature. This strategy has enabled me to achieve impressive results, proving its effectiveness in optimizing ad performance.

Creating a Smart Performance Campaign

To get started, those interested in testing new content should ensure they have access to the Smart Performance Campaign feature on TikTok. Here’s how to check your eligibility:

  1. Access Custom Mode: Click on the custom mode for creating campaigns.
  2. Select Website Conversions: Under campaign types, look for the Smart Performance Campaign feature. If you do not see this option, you can request it from a TikTok representative or open a support ticket.

After confirming access, it's time to create your campaign. Here's a step-by-step process:

Step 1: Naming the Campaign

For a simple naming convention, I suggest something straightforward like “[Date] LC SPC.” For example, if today is February 28th, the campaign can be named “February 28th LC SPC.” This denotes the lowest cost strategy using Smart Performance Campaigns.

Step 2: Pixel and Optimization

Next, select the relevant pixel and choose “Complete Payment” as your optimization event. Depending on your advertising goals, you may turn off video downloads, and it’s advisable to exclude ages under 18.

Step 3: Budgeting and Scheduling

Typically, I set the daily budget between $ 300 and $ 400. A common practice is to multiply the number of creatives you're testing by either 50 or 100, depending on your capital. It’s crucial to schedule ads to start after midnight to avoid excessive spend throughout the day.

Step 4: Bid Strategy

For the optimization goal, I select the value bid strategy set to highest value, allowing TikTok to focus on generating the most valuable interactions.

Step 5: Uploading Ads

After creating the campaign structure, I upload the content that we will be testing. This is a crucial part of the process where I drag and drop my prepared creatives into the platform.

Variations and Testing

Testing variation in content is essential. It's mainly about identifying which hooks, soundtracks, and texts resonate with the audience. Having different variations allows for optimized content down the road, successfully refining what performs best.

Step 6: Finalizing the Campaign

Once the ads are uploaded, it’s time to input the URL leading to your collection page. Next, add the compelling text to accompany the ads. I recommend leveraging proven copy such as “exclusively crafted for dog mom jewelry” and promotions like “50% off, ends today.”

After everything is set up, you simply hit submit to launch the campaign.

Understanding Performance Over Time

It's vital to let the campaign run for a couple of days for accurate performance assessment. Day one will show initial performance results, day two might yield variable results, while day three is critical for evaluation. TikTok leverages the pixel to gather data and users need to allow the algorithm time to learn effectively.

Conclusion

Patience is key when utilizing Smart Performance Campaigns on TikTok. By adhering to this structured testing approach, you can refine your strategies and optimize your content for better performance.

Keywords

  • TikTok Ads
  • Smart Performance Campaign
  • Testing Strategy
  • Campaign Setup
  • Budgeting
  • Variation Testing
  • Performance Evaluation

FAQ

1. What is a Smart Performance Campaign on TikTok?
A Smart Performance Campaign is a feature on TikTok that allows advertisers to optimize their ad spend by utilizing TikTok's algorithm to learn and improve performance based on user engagement.

2. How do I request the Smart Performance Campaign feature?
You can request the feature by contacting a TikTok representative or submitting a support ticket through the TikTok Ads platform.

3. How long should I run my TikTok ads before assessing performance?
It's recommended to run ads for at least three days to gather sufficient data for an informed performance assessment.

4. Why is variation testing important?
Variation testing allows advertisers to identify the most effective content variations, leading to better-performing ads based on audience interaction and preferences.

5. What budget should I allocate for a new campaign?
A common starting budget for new campaigns is between $ 300 and $ 400, which can be adjusted based on the number of creatives being tested.

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