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Marketing Genius Who Solved The Biggest Problem Of Trains
Introduction
In 2009, there was a significant investment of £6 billion aimed at reducing the journey time of Eurostar from London to Paris. While this initiative undoubtedly aimed to enhance the travel experience, an alternative approach suggested could shift the focus from technological advancements to psychological insights. Instead of pouring vast sums into making the journey faster, why not consider what truly enhances the travel experience?
Imagine investing just £50 million to provide Wi-Fi on trains. This small but impactful upgrade could create a substantial comparative advantage over airlines. In a world where connectivity is paramount, offering passengers the ability to stay connected could prove far more beneficial than simply shaving off minutes from their travel time.
For those looking to splurge even more, a fantastical idea involved spending £1 billion to hire the world's top male and female supermodels to walk up and down the train offering passengers free champagne. This whimsical concept could contribute not only to customer satisfaction but also to an enhanced experience that would encourage travelers to actually prefer slower train journeys.
By making the journey enjoyable, the perception of time itself may shift. People are not typically drawn to boast about the speed of cruise ships; rather, they focus on the experience. The perception of time—engineers may measure it in seconds, but for people, it’s measured in emotional experiences such as pain, boredom, or irritation.
In conclusion, there’s a significant takeaway from this perspective: enhancing the travel experience can make the perception of duration far less critical to travelers. A change in approach towards prioritizing comfort and enjoyment over merely cutting travel time can yield impressive results in the rail industry.
Keyword
- Psychological insights
- Eurostar
- Journey experience
- Wi-Fi
- Comparative advantage
- Travel perception
- Enjoyment
- Customer satisfaction
- Investment
FAQ
Q: Why was £6 billion spent on reducing journey times on trains?
A: The investment aimed to enhance travel efficiency and compete with airlines.
Q: What alternative solution was proposed instead of spending on speed?
A: The proposed solution was to invest in Wi-Fi connectivity on trains for enhancing passenger experience.
Q: How could hiring supermodels improve train journeys?
A: Hiring supermodels to serve champagne could create a more enjoyable and memorable experience for travelers, making them more inclined to prefer the train over faster options.
Q: What is the main idea regarding the perception of time in travel?
A: The perception of time in travel is less about speed and more about the overall experience and enjoyment of the journey.
Q: Why might passengers not care about longer journey times?
A: If the journey is enjoyable, passengers may be less concerned about the duration and more focused on the positive experiences they are having.