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Marketing Genius Saved 6 Billion Solving The Biggest Problem Of Trains
Introduction
In a recent discussion about the investment in railway services, a critical perspective emerged regarding the Eurostar's decision to allocate a staggering 6 billion pounds for a mere 50-minute reduction in travel time to Paris. While it aimed to enhance the speed of the journey, a suggestion was proposed that highlights a potentially more impactful approach: providing Wi-Fi on the trains.
After all, Wi-Fi is a feature that only became available on Eurostar services last year. The reality is that when passengers have access to Wi-Fi, they often lose track of time, making the journey feel less tedious and even productive. Given that competition with airlines is a significant factor for train services, enhancing digital connectivity could serve as a more substantial competitive advantage than merely reducing travel duration.
Rather than focusing on shaving off precious minutes, the rather humorous proposal was made to consider a different kind of investment. What if, instead of spending 6 billion pounds, only 1 billion was used to hire top male and female supermodels to walk down the aisles handing out free champagne to passengers? This lighter yet ingenious take suggests that not only would it save a vast sum of money, but it may also create a unique and memorable travel experience that would have passengers begging for longer journeys just to enjoy the perks.
The emphasis here captures a critical misunderstanding in the transportation market. Instead of just racing to reduce travel time, perhaps the key is to enhance the overall experience for the passengers, creating lasting impressions that keep them coming back.
Keywords
- Eurostar
- 6 billion pounds
- 50-minute reduction
- Wi-Fi
- Passenger experience
- Airline competition
- Supermodels
- Free champagne
FAQ
Q: What was the initial purpose of the 6 billion-pound investment in Eurostar?
A: The investment was intended to reduce travel time to Paris by 50 minutes.
Q: What alternative suggestion was made instead of investing in travel time reduction?
A: The suggestion was to implement Wi-Fi on the trains to enhance the passenger experience.
Q: How did the availability of Wi-Fi impact passengers during the journey?
A: With Wi-Fi, passengers often become less conscious of time and can make their journeys more productive.
Q: What's a humorous proposal for saving money on the Eurostar investment?
A: The proposal was to spend 1 billion pounds on hiring supermodels to serve free champagne, potentially making passengers enjoy the journey more and not mind the travel time.
Q: Why can enhancing passenger experience be more beneficial than reducing travel time?
A: Creating a memorable and enjoyable experience may lead to customer loyalty and positive word-of-mouth, rather than focusing solely on speed.