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Learn about TikTok Shop Analytics & Account Health I Free Full Guide #tiktokshop#ecommerce #dropship

Learn about TikTok Shop Analytics & Account Health I Free Full Guide #tiktokshop #ecommerce #dropship

Welcome! My name is Hamees Ahmed, and today we’ll explore the intricacies of reading TikTok Shop analytics. We’ll decode various terms, discuss how to interpret these metrics, and how to leverage this information for decision-making. Let’s dive into the detailed breakdown!

Overview Tab

In the Overview Tab, we see a summary of sales, Order SKU (Stock Keeping Unit), number of orders received, and the number of buyers. There’s also a sales graph displayed.

  • Today's Performance:

    • Sales: $ 3
    • Orders: 4
    • Visitors: 1200
    • Conversion Rate: Explained as the sum of conversion rates per day divided by the number of days in the selected period.

  • GMV Ranking:

    • Last month: Top 10
    • This month: Top 20

  • Content Sales Distribution:

    • Organic content: $ 4000
    • Affiliate content: $ 8400

Average CTR (Click Through Rate)

CTR represents the number of clicks divided by the number of times the product is shown. For instance, out of 1000 potential viewers, if 0.5% clicked, the CTR would be calculated accordingly. Visitors are those who clicked on the products, totaling 89000 in this period.

Live Section

Here, we showcase live performances, including the number of engaged videos and creators:

  • Video GMV: Sales resulting from product-tagged videos.
  • Affiliates: Number of creators (14 in this case), total engagements, and sales data.

Post Purchase Section

This section covers what happens after the purchase is made, focusing on fulfillment and processing times:

  • Processing Time: Average processing time is 1.1 days.
  • Delivery Time: Standard shipping within three to five days; actual delivery takes about 0.8 days.

Creator Section

Detailed insights into affiliate and creator contributions are presented here:

  • GMV from Affiliates: Orders and sales generated.
  • Top Affiliates: Highlighting those contributing to sales.

Product Section

This section displays live data and performance metrics for individual products, including:

  • Sold Quantity: Quantity sold in a specific period.
  • Visitors and Impressions: Number of visitors compared to impressions.
  • Best Sellers: Identify top-performing products.

Content Section

Insights into content efficiency and performance of the videos tagged with your product:

  • Top Content: Showcasing content with maximum impressions and engagements.
  • View Count & Engagement: Analyzing interaction rates.

Account Health

Assessing the health and compliance of your TikTok Shop:

  • Risk Level: Low risk currently; monitor for potential issues.
  • Violations: Track compliance with TikTok's policies.
  • Order Fulfillment: Maintain high standards in processing and dispatch times.
  • Product Satisfaction: Improve ratings and responsiveness.

Combining these insights allows you to make informed decisions, ensuring better performance and customer satisfaction.

Keywords

  • TikTok Shop
  • Analytics
  • Order SKU
  • Sales Performance
  • Conversion Rate
  • GMV Ranking
  • Click Through Rate (CTR)
  • Post Purchase
  • Account Health
  • Risk Level
  • Product Satisfaction

FAQ

Q1: What is the Conversion Rate in TikTok Shop Analytics?

  • The conversion rate is calculated by dividing the number of conversions by the number of days in the selected period.

Q2: How can I improve my TikTok Shop’s GMV Ranking?

  • Focus on increasing organic and affiliate content sales, analyzing which content drives the most sales, and adjusting your strategies accordingly.

Q3: What does the Processing Time indicate?

  • The processing time indicates the average time taken to process an order after it has been placed.

Q4: How do I maintain a low-risk level in Account Health?

  • Ensure compliance with TikTok's policies, maintain a low cancellation rate, provide accurate tracking information, and ensure timely deliveries.

Q5: What is the significance of product satisfaction metrics?

  • Product satisfaction metrics, such as star ratings and complaint rates, reflect customer satisfaction and are essential for improving your shop's reputation.

Q6: How can I leverage the Creator Section data?

  • Identify top-performing affiliates and creators, encourage collaboration based on their sales contributions, and monitor their impact on product visibility and orders.

By consistently monitoring these analytics and making proactive adjustments, you can ensure your TikTok Shop thrives. Thank you for following along in this guide!

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