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Is Your Strategy Missing These Pinterest Pin Formats

Introduction

Pinterest made significant changes to its pin formats, consolidating most of them into just two main types: image pins and video pins. While some legacy accounts may still have access to old idea pins, the focus is now streamlined. Let’s dive into the best practices for these new formats and how you can implement them effectively in your Pinterest marketing strategy.

Key Pin Formats

The collapse of idea pins into the main pin types has left us with two distinct formats:

  • Image Pins
  • Video Pins

Image Pins

Sizing Options

  • 1,000 x 1,000 (1:1)
  • 1,000 x 1,500
  • 1080 x 1920

Longer pins might get cut off on mobile feeds, so it’s essential to be cautious about the dimensions you choose.

Creative Types within Image Pins

  1. Pins with Text Overlay: Utilize images with added text to communicate a call to action or other important information.
  2. Infographic Style Pins: Steps or detailed instructions in a visually appealing layout. These often drive engagement through saves rather than clicks.
  3. Pure Image Pins: Best suited for visually driven products like photography, fashion, and lifestyle, where the image alone can convey the message.

Video Pins

Here's what you need to know about video pins:

Specifications

  • Length: 4 seconds to 5 minutes
  • File Types: MP4, M4V, MOV
  • Sizes: Same as image pins (1:1, 1,000 x 1,500, 1080 x 1920)

Creative Examples

  1. Repurposed Instagram Reels: These can be adapted to Pinterest, but make sure to link them directly to relevant content.
  2. Animated Pins: Created in tools like Canva and downloaded as MP4s.
  3. Product Demo Videos: Showcasing products in real-life usage scenarios.

Important Steps for Video Pins

When uploading video pins, especially those created as animated pins, always select a video cover. A black screen as the default can significantly reduce engagement.

Carousels

Carousels are making a comeback in both organic and ad formats. These are particularly useful for displaying multiple aspects of a product or service.

  • Usage in Organic Pins: Limited to image carousels.
  • Usage in Ads: Ideal for showcasing multiple features, benefits, or variants of a product.

Tips for Effective Pin Creation

  • Use Native Schedulers: Always upload videos and images directly to Pinterest to maintain high resolution and quality.
  • Test Different Formats: Experiment with both image and video pins to see which drives better engagement for your audience.

Conclusion

By focusing on these simplified pin formats and best practices, you can streamline your Pinterest marketing strategy for 2024 and beyond. Remember, each pin type has unique strengths, so leveraging them appropriately can boost your engagement and traffic.

Keywords

  • Pinterest
  • Image Pins
  • Video Pins
  • Infographic Pins
  • Text Overlay
  • Carousel Pins
  • Pinterest Marketing

FAQ

1. What are the dimensions for image pins on Pinterest? Image pins can be sized at 1,000 x 1,000 (1:1), 1,000 x 1,500, or 1080 x 1920.

2. Can video pins be longer than 5 minutes? No, video pins on Pinterest can be between 4 seconds and 5 minutes long.

3. Is it better to use third-party tools for scheduling Instagram pins? It’s recommended to use Pinterest's native scheduler for uploading pins to maintain optimum quality.

4. Are carousel pins useful for organic marketing strategies? Carousels are better used in ad formats, though they can be incorporated into organic strategies for specific purposes like showcasing multiple product aspects.

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