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Is The Creator Fund Affecting Your Videos Full Explanation & Solutions

Is The Creator Fund Affecting Your Videos? Full Explanation & Solutions

By Joseph

What's going on, fellow creators? It's Joseph here! Welcome to a comprehensive guide to everything you need to know about TikTok's Creator Fund program, which TikTok officially launched in the very first week of August. While this is a great initiative, it has led to some questions and concerns, particularly why your views might be dropping and what you can do about it. I decided to wait a bit before making this video to ensure I had a thorough understanding of the Creator Fund. Over the past two to three weeks, I've connected with over 31 different creators who have had varied experiences with the fund. Today, we're diving into those pros and cons, so let's get started!

Why Did TikTok Introduce The Creator Fund?

TikTok isn't just giving away a billion dollars for no reason. The main goal behind the Creator Fund is to reward those consistently contributing new ideas to the platform. There is considerable negative stigma around TikTok, and the platform wants to improve its image and encourage more diverse and innovative content.

How The Creator Fund Works

Creators are compensated based on several factors:

  • Video views
  • Video engagements
  • Authenticity of views
  • Regional engagement
  • Adherence to community guidelines

A significant example is a friend of mine who has made over $ 1800 since joining the Creator Fund. The key wasn't just the view count but his niche and content style. His content revolved around small businesses and financial advice, using original visuals and audio. This is what TikTok pays a premium for, similar to how YouTube’s CPM (cost per thousand views) system works.

Impact on Views

Creators have reported views dropping after joining the Creator Fund. One logical reason is the type of content they produce. Content that contains copyrighted sounds, follows trends too closely, or isn’t original will earn less. Another reason could be the geographical bias TikTok may introduce to make sure your content reaches the most ideal audience—often from your own region or country.

What To Do If Your Views Drop

If you've noticed a decline in views, give it about two weeks to see if things level out. If not, consider pausing your participation in the Creator Fund. This isn't permanent; it's about focusing on long-term gains. Ensure your content is original and unique. Brands, businesses, and the Creator Fund will pay you more in the future if you build a strong, engaging audience now.

Should You Join The Creator Fund?

Currently, my recommendation is to wait. Since the Creator Fund is still in development, it’s imperfect. Unless you’re consistently getting high-value views in a very specific niche, you may not benefit significantly at this time.

TikTok has hinted at significant updates coming, so hanging back now could be more advantageous in the long term.

Final Thoughts

Focusing on building a larger, engaged community makes more sense, especially if you have under 100,000 followers. The Creator Fund isn't going anywhere, so you can always join when it's more stable and you've grown your audience.

I hope this clears things up! If you appreciate my research, do like this article and consider subscribing for future updates. For more timely updates, especially regarding the U.S. potential ban on TikTok, follow me on Instagram.

Cheers, Joseph

Keywords

  • TikTok Creator Fund
  • Views Dropping
  • Audience Engagement
  • Original Content
  • Financial Advice Niche
  • Video CPM
  • Geographical Bias

FAQ

Q: Why did TikTok introduce the Creator Fund?

A: The main goal behind the Creator Fund is to reward those consistently contributing new ideas to the platform and to improve TikTok's image.

Q: How does TikTok determine payment under the Creator Fund?

A: TikTok compensates creators based on video views, engagements, authenticity of views, regional engagement, and adherence to community guidelines.

Q: Why are my views dropping after joining the Creator Fund?

A: This could be because of the type of content you produce (e.g., using copyrighted sounds or following trends too closely) or geographical bias introduced by TikTok to reach an ideal audience.

Q: What should I do if my views are declining?

A: Give it a two-week period to level out. If not resolved, consider pausing your participation in the Creator Fund to focus on producing more original and engaging content.

Q: Should I join the Creator Fund now?

A: Currently, it’s advisable to wait until the Creator Fund is more stable and you have a larger, engaged audience. Focus on building community and originality first.

Thank you for reading! If you have any further questions, feel free to leave a comment or reach out on Instagram.

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