If you use TikTok Promote, you are WASTING your Money!

Hey guys, it's Eon here. In this article, I'll explain why you should avoid using TikTok's Promote feature and provide you with more effective and cheaper alternatives to promote your TikTok videos, gain more views, and drive sales. So let's dive in!

Understanding the TikTok Promote Feature

When you're on your TikTok account and you select a video, you can click on the three dots to access options, one of which is "Promote." This feature gives you several promotion goals such as more video views, more product purchases, more followers, and more messages. Here's why these options are mostly pointless:

More Video Views: Are you trying to be popular, or are you trying to make money?
More Product Purchases: This might be useful since you can measure the return on investment.
More Followers: Follower count on TikTok doesn't necessarily translate into video views or engagement.
More Messages: This could be useful if you're looking for leads.

I recommend avoiding all but the "More Product Purchases" option, as it’s the only one that directly impacts your ROI.

Creating Your Audience

You can define your audience by age, gender, location, and interests. However, these settings are often too broad. For instance, selecting the interest "Sports and Outdoors" can result in an audience size of 70 to 85 million, which is hardly targeted.

Budget and Duration

An example budget is set at $ 10 per day for 7 days, totaling $ 70. However, an Apple service fee of 30% brings the actual cost to $ 89 if you promote directly through the app.

Avoiding the Apple Service Fee

To avoid overpaying, you can purchase TikTok coins directly from TikTok's website (tiktok.com/coins), which doesn't include the 30% Apple service fee. This method can save you 30% on your promotion costs, potentially turning an otherwise unprofitable ad campaign into a profitable one.

Using TikTok Ads Manager

The best way to promote your videos and products on TikTok is through the TikTok Ads Manager. This tool provides much more control over targeting, allowing you to create custom and lookalike audiences, and set detailed demographic and interest-based targeting.

For instance, you can:

Create audiences based on specific interactions (e.g., video views, product page visits).
Choose from more nuanced interests and behaviors (e.g., #workout, #cardio).

With the TikTok Ads Manager, you can even use your existing posts as ads, making use of their accumulated social proof and engagement.

Keywords

TikTok Promote
Product Purchases
Audience Targeting
TikTok Ads Manager
Apple Service Fee
TikTok Coins
Custom Audiences
Lookalike Audiences

FAQ

Q: Why should I avoid the TikTok Promote feature? A: The TikTok Promote feature is overpriced due to Apple's 30% service fee and offers limited targeting options, making it less effective.

Q: How can I avoid the Apple service fee when promoting on TikTok? A: Purchase TikTok coins directly from the TikTok website (tiktok.com/coins) to avoid the 30% Apple service fee.

Q: What’s the advantage of using TikTok Ads Manager over TikTok Promote? A: TikTok Ads Manager provides more control over targeting, allowing for custom audiences, more detailed interest-based targeting, and the use of existing posts as ads.

Q: Can I still use my existing TikTok posts for ads through the Ads Manager? A: Yes, you can use your existing posts as ads, benefiting from their accumulated social proof and engagement.

Q: Are there any incentives for using TikTok Ads Manager? A: TikTok for Business offers promotions where they double your ad spend, making it a cost-effective option. For example, spending $ 100 can get you $ 200 worth of ad credits.

By following these guidelines, you'll be able to promote your TikTok videos more effectively and at a lower cost.