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I Made $51,241 on TikTok Shop, Then Got BANNED!

Introduction

Recently, I experienced the rollercoaster of selling on TikTok Shop, where I not only generated impressive sales but also faced unexpected bans and restrictions. Let me walk you through my journey, the challenges I encountered, and the strategies you can employ to avoid similar pitfalls.

The Revenue Surge

Over the course of a few weeks, I managed to rack up $ 51,241 in sales on TikTok Shop. Just last week alone, I hit $ 7,600 in sales. If we look at the numbers over the last 28 days, the total climbed to almost $ 30,000. Despite these impressive figures, TikTok has taken some drastic actions, issuing temporary suspensions on my account and applying violation points indiscriminately.

Unfortunately, the nature of these violations was frustrating because most of the time, we weren't violating any policies. My TikTok representative is working to resolve the issues, but it hasn't been easy. This isn’t the first rodeo for me; I've been in e-commerce for eight years and have seen my fair share of ups and downs, especially on TikTok.

Moving Forward into Fulfillment

I currently handle fulfillment in-house, which has been a significant change for my business. I recently picked up 1,200 units from our manufacturing facility and pivoted to manage shipping personally. While the average order value is around $ 25 to $ 26, I am on pace to surpass $ 100,000 a month soon. I eagerly await the opportunity to move into a larger warehouse as our sales grow.

TikTok Shop is just one of the channels I’m using; I've also started exploring Amazon, which is gradually picking up momentum. With this brand focusing heavily on my attention, I'm committed to ensuring its success while managing multiple platforms.

Learning from Violations

While managing this growth, I faced various violations primarily due to algorithmic issues related to their policies. An important takeaway for others is to be cautious with wording in your posts. For example, if you’re promoting a supplement, avoid mentioning anything about weight management directly, since that could trigger restrictions. Focus on the benefits of the ingredients instead.

Here’s a brief account of my violations throughout my TikTok Shop journey:

  1. February: First sale: $ 24, no issues.
  2. March: $ 1,500 in sales, still no issues.
  3. April: $ 2,300, no violations.
  4. May: Sales jumped to $ 7,900 without issues.
  5. June: Violations occurred due to weight management claims, sales slipped to $ 8,900.
  6. July: Sales surged to $ 24,000 with only minor issues.
  7. August: So far, $ 122,000 in sales, but faced major account problems leading to limitations on tagging products due to late dispatch rate (LDR) issues with USPS.

Dealing with violations can be complex. I learned that proper documentation and understanding the appeal process are crucial. It is essential to submit well-structured appeals, taking care to ensure that file types are correct and provide appropriate evidence to back your claims.

The TikTok Seller Center provides resources where you can manage your support queries, and messaging through the chat to escalate issues can be effective. Just remember to keep track of customer metrics, as these can also lead to penalties.

Conclusion

Navigating the TikTok Shop can be challenging, especially given the potential for bans and account issues. However, through strategic planning and a strong understanding of the platform's policies, you can ultimately succeed in leveraging this channel for your e-commerce business.

Keyword

  • TikTok Shop
  • E-commerce
  • Violations
  • Sales
  • Fulfillment
  • Appeal Process
  • Late Dispatch Rate
  • Customer Metrics

FAQ

Q: How much money did you make on TikTok Shop?
A: I made $ 51,241 in total sales, with $ 7,600 in sales for a single week.

Q: Why was my TikTok account banned?
A: Accounts can be banned or restricted due to violation points related to policy violations, late dispatch rates, and certain words or phrases that may trigger the algorithm.

Q: How can I avoid violations on TikTok Shop?
A: Focus on brand engagement without making specific claims regarding effects, especially related to weight management. Use factual statements about ingredients instead.

Q: What should I do if my account gets a violation?
A: Submit an appeal through the TikTok Seller Center and ensure your documentation is accurate and properly formatted. Escalating through customer service chat can help, too.

Q: What products typically face issues on TikTok Shop?
A: Consumable supplements, particularly those tangentially related to weight management, are often problematic.

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