I Found the BEST Way to Run Instagram Ads

Introduction

If you've ever run Instagram ads with less-than-stellar results, you're not alone. A lack of strategy often causes ads to blend into the vast sea of online marketing. Fortunately, there’s a more effective way to run Instagram ads that can yield more profitable, long-term results while spending less of your budget. In this article, I’ll break down my exact strategy that can transform your results—showing you how to go from mediocre outcomes to impressive returns using just one ad type on a manageable budget.

The Omnipresent Reels Strategy

The reason this ad strategy performs well is that it taps into human psychology and proven buying behavior. A common mistake among small businesses is targeting cold audiences with sales pitches or requests for email addresses before they’ve established any relationship. It’s essential to understand that buying decisions take time, and rushing prospects can lead to wasted ad spend.

So, how can we efficiently reach our target audience without breaking the bank? Enter the omnipresent reels strategy. This approach ensures you consistently put your brand in front of your ideal customers through a smart sequence of ads. Instead of laying it all out in a single ad, this strategy accelerates the natural process of getting to know, like, and trust your business—effectively moving people from the “I’ve never heard of you” phase to “I’m ready to make a purchase” without a hitch.

Currently, Instagram is focused on Reels, so this is where you’ll want to direct your advertising efforts. By aligning with Instagram’s goals, you can acquire more views for less money.

Phase One: Creating Your Magnet Ad

Phase one involves creating what I like to call your magnet ad. This ad should not resemble a traditional advertisement; it shouldn't mention your business or offer any paid services. The goal is to attract potential customers who will find value in your content and watch at least part of your video.

To create this ad, produce a brief clip related to your niche, focusing on providing either informative or inspirational content. Avoid following current trends; instead, focus on evergreen content that will remain relevant for the coming year.

A helpful prompt for your magnet ad could be reflecting on your ideal customer’s biggest problem. Create a video offering solutions or tips that can inspire your audience while presenting a quick win. For instance, if you run a window-cleaning company, share a secret trick for maintaining second-story windows.

When setting up your ad, choose the engagement objective at the campaign level, select video views for ad set engagement type, and set a budget around $ 10 to begin accumulating a custom audience.

Phase Two: Developing Your Ad Variety

Once your magnet ad is active and attracting prospects, it’s time to move into phase two, which includes creating ten different Reels ads. These ads will emphasize various psychological triggers, allowing potential customers to better understand your offerings and build rapport with your brand.

Helpful Tips/How-To Videos: Create two short videos that deliver actionable tips for your audience.
Advice Videos: Provide two pieces of general advice that you frequently share with your clients.
Inspirational Videos: Share a vision of what's possible if they take action in your niche.
Hot Take Ads: Express a strong belief or opinion relevant to your business, polarizing viewers to either align with or oppose your perspective.
Proof Ads (Exhibits A & B): Showcase customer testimonials or case studies that underline your credibility.
Coffee Date Ad: Request a small commitment, urging users to visit your website or listen to your podcast.
Offer Ad: Promote an irresistible offer to entice potential customers to take action.

For the best outcomes, run these ads under the awareness objective to ensure they reach viewers who engaged with your magnet ad. Set up each ad in its own ad set with the option of one impression every five days, ensuring that viewers experience a fresh rotation of content every day.

With the budget around $ 600 per month, you can implement this comprehensive strategy effectively, seeing consistent engagement and conversion through your Instagram ads.

Overall, leveraging expert strategies and embracing the unique features of platforms like Instagram can significantly enhance your advertising prowess, leading to more impactful and profitable campaigns.

Keywords

Instagram ads
Omnipresent strategy
Magnet ad
Cold audience
Video views
Customer engagement
Psychological triggers
Ad variety

FAQ

Q1: What is the best type of ad to run on Instagram?
A1: The best type of ad to run is a Reels ad that captures attention and provides valuable content without pushing for a sale immediately.

Q2: How can I target my audience effectively?
A2: You can target your audience by broadening your parameters and allowing Instagram’s algorithm to identify prospects who align with your business.

Q3: What is a magnet ad?
A3: A magnet ad is a non-promotional video designed to attract your ideal customer by addressing a common problem or providing useful information.

Q4: How often should I run my ads?
A4: You should aim to show two different ads to your audience daily to maintain interest and boost engagement.

Q5: What budget should I allocate for Instagram ads?
A5: Starting with a budget of around $ 600 per month will give you enough leeway to run multiple ads effectively without a significant initial investment.