I Exposed a TikTok Music Marketing Strategy (401% Growth)

Introduction

My name is Pat CC and I'm a self-proclaimed music marketing expert. Today, I'm going to expose the secret TikTok strategy that has led my artist to get 41% more views on TikTok and 49% more streams on Spotify, projecting to do 250,000 streams by the end of the summer. What is my secret strategy, you might ask? Lying. That’s right, spreading false information. Let's dive into the details.

The Secret Strategy

The Lie

A whopping 63% of Independent Artists believe that making content for TikTok compromises their Artistic integrity. This was a fabricated statistic, but you believed me, right? And that’s the essence of this video - posting a series of TikToks riddled with lies.

Artist Introduction

Meet my friend and the first official signee to Ivy League Records, Quay the artist. Quay sent me a song called "B-Roll," and I immediately loved it. To decide which songs to promote, we posted snippets of unreleased music on his Instagram story, measuring interest by the number of replies and DMs we received.

Pre-Release Plan

Step 1: Instagram Stories

We posted snippets of unreleased music on Quay’s Instagram story, measuring interest by the number of replies and DMs received.

Step 2: TikTok Lipsync Videos

We posted a basic, boring lip-sync video on TikTok to gauge initial interest and comments. Positive feedback demonstrated potential.

Step 3: YouTube Visual

We filmed a simple visual for Quay's YouTube, not quite a music video but also not quite a visualizer, somewhere in between. Posting on YouTube is essential for gaining fans from TikTok as many users head there to listen to new music they discover.

Promoting on TikTok

The Top Text Strategy

Artists often post their music videos on TikTok with top text to draw attention. The strategy is surprisingly effective. For our first top text piece of content, we created the lie: “Does Beyoncé’s nephew have potential to blow up?” The post gained 18,000 views and 1,700 likes.

Consistency and Innovation

After seeing comments that Quay sounds like Chris Brown, we leaned into it, claiming Quay was one of Chris Brown’s songwriters. This lie garnered 43,000 views and 2,500 likes. We also noticed comparisons to Yeat and used this in future posts.

Metrics

Ads and Conversion Rates

We used $ 30 per day for ads through Meta, achieving a 42-cent conversion rate and about 76 clicks daily. Combining this with our TikTok strategy, Quay’s streams averaged between 1,000 and 1,500 per day.

Results

Quay’s TikTok views increased by 800%, and he gained 2,100 new followers. Although we paused our TikTok posts and ads, the algorithm later boosted us back to 1,500 streams a day, making “B-Roll” Quay’s number three most popular song on Spotify. We reached an average of five streams per listener.

Conclusion

This entire video demonstrates how strategic lying helped us grow. However, while I don’t advise lying, other effective strategies exist that you can genuinely use. For more marketing advice and strategies, subscribe to my marketing newsletter, “Tuned In.”

Keywords

TikTok strategy
Music marketing
Spotify streams
Advertising through Meta
Instagram story
Top text strategy
YouTube visual content
Conversion rate
Engagement metrics
Organic growth

FAQ

What was the secret strategy used?

The primary strategy involved posting lies on TikTok to garner attention and engagement.

How did you measure interest in Quay's unreleased music?

Interest was measured via replies and DMs to Instagram story snippets.

What is the Top Text Strategy?

This involves posting music videos on TikTok with provocative top text to draw attention and engagement.

How effective were the fabricated stories?

Extremely effective—posts with fabricated stories garnered thousands of views and likes, massively boosting engagement.

How did advertising through Meta contribute to the streams?

Spending $ 30 per day on Meta ads brought consistent traffic, combining with TikTok strategies to average 1,000 to 1,500 streams per day.

What was the result of the campaign?

The campaign resulted in an 800% increase in TikTok views, 1,500 daily streams, and Quay’s song becoming his third most popular on Spotify. We also achieved an average of five streams per listener.