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How YoLa Fresh Make $1 Million By Digitizing Morocco Supply Chain: Larbi Belghiti Youssef Mamou ?
Introduction
In the heart of Morocco's agricultural landscape, two ambitious entrepreneurs, Larbi Belghiti and Youssef Mamou, are revolutionizing the fresh produce supply chain. As co-founders of YoLa Fresh, they have successfully established a platform that delivers fresh produce to retailers in under 24 hours, generating an impressive monthly revenue of $ 1 million.
Background of the Founders
Larbi Belghiti brings a wealth of experience to the table, having worked with renowned companies such as Accenture and Oracle. He also played a pivotal role in launching Avito and leading the Jumia Group. On the other hand, Youssef Mamou has a strong background with tech giants like Samsung and Huawei Technologies, and he previously led Careem's North African branch. Together, their diverse experiences in technology and business formed the foundation for their new venture.
The Inspiration Behind YoLa Fresh
Larbi's initial interest in starting a farming business revealed significant challenges within Morocco's fresh food supply chain. Farmers faced difficulties in selling their crops effectively, while retailers struggled to obtain favorable deals on fresh produce. Recognizing the potential for improvement, they studied existing startups that had successfully tackled similar issues, such as Fbana in Latin America. In their quest for solutions, they consulted with founders from these startups and concluded that technology could provide a digital solution to Morocco's fresh food supply chain problems.
The Launch and Growth of YoLa Fresh
In 2023, Belghiti and Mamou launched YoLa Fresh, a platform designed to connect smallholder farmers directly with retailers. Within a year, the platform gained traction, successfully collaborating with over 1,000 retailers throughout Morocco. This innovative approach not only improved the livelihoods of farmers but also met the demands of retailers, contributing to YoLa Fresh's remarkable monthly revenue of $ 1 million.
To further their growth in the African market, YoLa Fresh partnered with Way Cool Foods in 2024. Their strategic partnership allows for accelerated expansion, and the company recently secured a $ 7 million funding round to broaden its operations within the region.
Conclusion
YoLa Fresh exemplifies how technology can transform traditional industries. By digitizing Morocco's fresh food supply chain, Larbi Belghiti and Youssef Mamou are paving the way for a more efficient and profitable agricultural landscape, ensuring farmers and retailers can navigate the complexities of the market successfully.
Keyword
- YoLa Fresh
- Larbi Belghiti
- Youssef Mamou
- Morocco
- Fresh produce
- Supply chain
- Farmers
- Retailers
- Technology
- $ 1 million revenue
- Way Cool Foods
- Funding
FAQ
Q: What is YoLa Fresh?
A: YoLa Fresh is a platform that connects smallholder farmers directly with retailers to deliver fresh produce in under 24 hours.
Q: Who are the founders of YoLa Fresh?
A: The founders of YoLa Fresh are Larbi Belghiti and Youssef Mamou, both of whom have extensive backgrounds in technology and business.
Q: When was YoLa Fresh launched?
A: YoLa Fresh was launched in 2023.
Q: How much revenue does YoLa Fresh generate monthly?
A: YoLa Fresh generates up to $ 1 million in monthly revenue.
Q: What partnerships has YoLa Fresh formed?
A: YoLa Fresh has partnered with Way Cool Foods to accelerate its growth in Africa.
Q: What funding did YoLa Fresh secure in May 2024?
A: In May 2024, YoLa Fresh secured a $ 7 million funding round to expand its operations.