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How To Use TikTok Marketing To Make Your Business Go VIRAL

Introduction

Introduction

Tick-tock, time’s flying, and so is TikTok. This rapidly growing platform is dominating 2021. If there is one piece of advice for social media marketing, it is to start using TikTok immediately. With minimal competition, TikTok provides an easy and authentic way to reach a massive audience quickly.

Whether you're a small business owner or an entrepreneur looking to promote your brand, TikTok offers benefits that make it an indispensable tool. This article will teach you the essential marketing tips and strategies to help make your business go viral on TikTok.

Initial Thoughts

Starting the journey with TikTok might be intimidating due to existing commitments to platforms like Instagram and Facebook. But missing out on TikTok's advantages can be a significant loss. Here are some benefits you can expect from being on TikTok:

Benefits of Being on TikTok

  1. Exponentially Fast Growth: Reaching a large audience and growing your following is easier on TikTok compared to other platforms.
  2. Linking to Other Social Media: TikTok allows linking to profiles on Instagram and YouTube, making it a perfect gateway for growth on these platforms.
  3. Increased Sales: For e-commerce businesses, TikTok helps reach niche audiences, leading to more sales.
  4. Authenticity Over Perfection: TikTok doesn't demand overly produced content, making it easier to create videos quickly.
  5. Fun and Engaging Platform: TikTok remains a feel-good platform where people come for education, inspiration, and entertainment.

How Does TikTok Work?

Understanding how TikTok functions is crucial to utilizing its full potential effectively.

Setting Up Your Profile

  1. Create an Account: Use your email, phone number, or a third-party platform like Facebook.
  2. Username & Bio: Choose a branded business username and add a brief bio that highlights who you are.
  3. Website Link: Ensure you link to your website for direct traffic.
  1. Main Feeds: TikTok splits into two main feeds – the "For You" feed and the "Following" feed.
  2. Engagement Icons: Icons for likes, comments, shares, and song details are on the right-hand side of every video.

Creating a TikTok Video

  1. Recording: Tap the plus sign to start creating. You can add music before or after recording.
  2. Effects and Timer: Utilize effects for added exposure and timers for hands-free recording.
  3. Duets: Build on another creator's video using the duet feature.
  4. Music Selection: Picking a trending song significantly boosts your chances of going viral.

Understanding Analytics

  1. View Numbers: Check the number of views on your profile.
  2. In-Depth Analytics: Click the video and then three dots to access analytics like average watch time and audience details.

Marketing Tips and Strategies to Go Viral

With the basics out of the way, let's dive into strategies to make your content go viral.

Tell a Story

Create content with a clear beginning (problem), middle (steps), and end (solution). This approach not only grows your audience but builds emotional investment in your brand.

Provide Value

Ensure your videos are educational, entertaining, or inspirational. People seek value, so provide it before promoting your brand.

Use Viral Sounds

Using trending sounds boosts your chances of being featured on the "For You" page. You can adjust sound volumes to retain relevancy while delivering your message.

Hook People Constantly

Grab attention in the first few seconds and keep hooking the audience throughout your video using captions, questions, and fast-paced cuts.

Stick to Your Niche

Find what kind of content works for you and stick to it. Consistency will draw a loyal, relevant audience aligned with your brand.

Close Your App After Posting

Immediately closing the app after posting may increase exposure as TikTok sends notifications to entice you back.

Ensure Standalone Content

Make sure your videos are understandable on their own since followers may not consistently catch every post.

Watch for Shadow Bans

Avoid practices that may flag your account. If engagement drops, it may be due to a shadow ban. Adjust or delete problematic content, and be patient as engagement levels normalize.

Conclusion

TikTok offers an incredible opportunity for businesses to grow an audience and increase sales. By understanding the platform and utilizing the strategies above, you can gain substantial traction and go viral.

Keywords

  • TikTok Marketing
  • Viral Content
  • Social Media Growth
  • Business Promotion
  • TikTok Profile Setup
  • Trending Sounds
  • Video Engagement
  • Niche Content
  • Shadow Ban

FAQ

Q: How do I start creating a TikTok account? A: You can create a TikTok account using your email, phone number, or via a third-party platform like Facebook.

Q: How can I make my videos more engaging? A: Start with an attention-grabbing hook, use captions, ask questions, and include fast-paced editing to retain viewer interest throughout the video.

Q: Why are viral sounds important on TikTok? A: Using trending or viral sounds increases your likelihood of being featured on the "For You" page, which significantly boosts visibility and follower growth.

Q: What should I do if I suspect a shadow ban on my account? A: Delete any content that may violate guidelines and avoid spamming-like actions. Sometimes waiting it out for a couple of weeks is necessary for your account to return to normal engagement levels.

Q: How often should I engage with my followers? A: Regular engagement helps build a loyal community. However, avoid mass engagements in a short time as it may be flagged as spam behavior.

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