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How To Use TikTok For Business - TikTok Marketing Strategy

How To Use TikTok For Business - TikTok Marketing Strategy

Introduction

Hey there! In this article, I really want to share with you how to use TikTok for business, so you can grow your business on TikTok. Smart brands are taking advantage of TikTok now because there is so much organic reach available for businesses. Did you know that TikTok reached 1 billion active users in half the time it took Instagram? That means there's a ton of opportunity for your business on TikTok. However, many people get disappointed when they're not seeing views on their TikTok videos or their business account isn't growing on TikTok. The primary reason for this is that they don't understand the TikTok algorithm and they're not using these three business hacks that I'm going to share.

If you keep making these mistakes on TikTok, the algorithm will work against you, making it near impossible to grow your business. Like with all my articles, I've included a ton of value, and I'm truly excited to get into these three TikTok business hacks so that you can grow your brand on TikTok. Let's dive right in!

TikTok Business Hack #3: TikTok Business Features

To know how to use TikTok for your business, you really need to understand the anatomy of a powerful TikTok business video. There are four crucial elements to consider:

  1. Text on Screen:

    • Use text on screen to grab attention. This acts as your video hook.
    • Make it short and engaging to encourage viewers to watch your TikTok video.

  2. TikTok Caption:

    • Use keywords in your captions to make your video discoverable.
    • Don't just copy what you wrote in your video hook; use something different to capture attention.

  3. Music:

    • Use approved commercial sounds to add background music.
    • You can turn the volume down if you don't want the music to overpower your message.

  4. Hashtags:

    • Use at least four to six hashtags, with the first two related to your brand.
    • Mix up the remaining hashtags based on your industry and what people might search for.

If you're struggling with editing TikTok videos, I've created a separate video about it. Check it out for some useful tips.

TikTok Business Hack #2: TikTok Business Strategy

TikTok allows you to show your brand's personality and connect more deeply with your audience. However, many brands fail because they don't have a strategy. Here’s an exercise to help define your TikTok strategy:

  1. In Your Industry:

    • Pick four brands within your industry with a TikTok profile.
    • Note down what you like and dislike about their content.

  2. Outside Your Industry:

    • Pick four brands outside your industry and do the same exercise.
    • This will help you gather broader insights and shape your content strategy.

TikTok Business Hack #1: TikTok Business Ideas

Coming up with video ideas is a significant challenge. Here are some strategies to get you started:

  1. Answer Questions:

    • Keep a list of commonly asked questions about your industry and answer them in your videos.

  2. Google Search:

    • Search your industry on Google and look at the related search queries for more video ideas.

  3. Share Your Story:

    • Share engaging stories about your brand, like how you started and overcame challenges.

If you're still stuck for ideas, let me know what your business is, and I can suggest some specific video ideas.

Conclusion

You now know the three TikTok marketing hacks for businesses: TikTok Business Features, TikTok Business Strategy, and TikTok Business Ideas. Start implementing these tips to see your business grow on TikTok. If you found this article helpful, feel free to subscribe for more content like this.

Keywords

  • TikTok for business
  • TikTok algorithm
  • TikTok business strategy
  • TikTok business features
  • TikTok business ideas
  • Video marketing
  • Social media strategy
  • Branding on TikTok
  • TikTok captions
  • TikTok hashtags

FAQ

Q: How important are the first few seconds of a TikTok video? A: The first few seconds are crucial as they determine whether a viewer will continue watching your video, impacting your overall views.

Q: What role do captions play in TikTok videos? A: Captions help make your videos discoverable by incorporating keywords that people might be searching for on TikTok.

Q: Can I use any music for my TikTok business videos? A: No, you should use approved commercial sounds that TikTok allows for business use. You can adjust the volume to ensure it doesn't overpower your message.

Q: How many hashtags should I use in my TikTok videos? A: It's recommended to use at least four to six hashtags, with the first two being related to your brand.

Q: What kind of content performs well on TikTok? A: Content that shows your brand’s personality, answers common questions, and shares your brand's story tends to perform well.

Q: How can I develop a TikTok business strategy? A: Study brands both within and outside your industry, noting what you like and dislike about their content to shape your own strategy.

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