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How to Use TikTok for Business 2023

How to Use TikTok for Business 2023

Introduction

Today, we're going to cover how to harness TikTok for your business. By the end of this guide, you'll know how to set up your account, understand how the algorithm works, create viral-ready content, and utilize TikTok to generate leads and sales. This platform offers a unique opportunity, where you can get millions of views even without a large follower base. Let's dive right in.

Why TikTok?

TikTok is the fastest-growing social media platform globally. Social media platforms typically evolve through three stages:

  1. Growth Stage: Platforms promote creators to attract more users.
  2. Eyeball Stage: Platforms have sufficient users to attract advertisers.
  3. Pay-to-Play Stage: Organic reach declines, requiring paid promotions for visibility.

Currently, TikTok is in the Growth Stage, making it an ideal time for businesses to join. Here's a brief comparison:

  • YouTube: 2300 subscribers, 200,000 views (100,000 from TikTok).
  • TikTok: Nearly a million followers, 55 million views.

TikTok’s potential will only increase, and businesses that join now will benefit the most.

How the Platform Works

Initially, TikTok was perceived as a platform for kids dancing or doing memes. However, it has evolved to support businesses across various niches.

  1. Research: Before posting, research what similar businesses are doing. Look at their content, video length, and engagement to guide your strategy.

  2. Set Up Your Account: You can choose between a creator account or a business account. While a business account allows a clickable link in your bio, it limits music options due to copyright issues. A creator account gets more views as you can use popular music.

Use short URLs (e.g., stf1.com) available on Namecheap. Create a free Linktree account to aggregate multiple offers or pages.

Content Strategy

Spend 30 minutes to an hour browsing TikTok to see what content resonates. Decide if your content will educate, entertain, or inform. Typically, educational content works best for businesses.

Video Production

  1. Discover Tool: Use TikTok’s discover feature to see trending content in your niche.
  2. Video Length: Short videos, preferably under 25 seconds, work best.
  3. Recording: You can record directly on TikTok or upload a pre-recorded video. Choose popular music and adjust volume settings to ensure your voice is clear.

Add Captions and Titles

  1. Add Captions: Use TikTok’s auto-captioning tool for accessibility.
  2. Title: Keep it short (2-4 words) and consider numbering series for better engagement.

Hashtags and Posting

Hashtags: Aim for relevant, low-competition hashtags. Avoid overly competitive ones with billions of views.

Best Time to Post: Use TikTok’s analytics to find the optimal time for your audience. Experiment with posting at different times.

How Often to Post

Start by posting frequently (up to 10 times a day) to build a quick following. Later, switch to a consistent schedule like once a day. Regular posting signals to TikTok that you're a serious creator.

Conclusion

TikTok is an excellent platform for business growth, with unprecedented reach potential. Use the steps outlined above to leverage this opportunity. Be sure to download our checklist for a comprehensive guide.

Thank you for reading; feel free to subscribe for more tips.

Keywords

  • TikTok for Business
  • TikTok Algorithm
  • Viral Videos
  • Content Strategy
  • TikTok Analytics
  • Hashtag Strategy
  • Optimal Posting Time

FAQ

Q1: What's the difference between a creator account and a business account on TikTok? A1: A creator account allows the use of popular music and typically gains more views. A business account provides a clickable link in the bio but limits music options due to copyright issues.

Q2: How can I add a link to my bio as a new account without a thousand followers? A2: Use a short URL service from Namecheap and redirect it to a Linktree page, which aggregates multiple links.

Q3: What type of content works best on TikTok for businesses? A3: Educational content tends to perform best for businesses, but you can also mix in entertaining and informative content.

Q4: How often should I post on TikTok? A4: Start by posting frequently (up to 10 times a day) to build a quick audience. After a couple of weeks, switch to a consistent schedule like once a day.

Q5: How can I find the best time to post on TikTok? A5: Use TikTok's analytics to track when your audience is most active. Experiment with different times to find what works best.

Q6: How important are hashtags on TikTok? A6: Hashtags act as keywords and help classify your content. Use relevant, less competitive hashtags to increase discoverability.

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