How to use Tiktok for Business 2020 | Tiktok Marketing Strategies

Introduction

In this article, we will explore the basics of TikTok and how businesses can leverage this rapidly growing social media platform to enhance their marketing strategies. TikTok, although a relatively new social media phenomenon, has quickly amassed a significant user base, offering exciting opportunities for brands in the digital landscape.

What is TikTok?

Launched by the Chinese company ByteDance in 2016, TikTok has become a staple in the world of social media. With over 1.5 billion downloads and 500 million active users each month, it represents a fusion of platforms like Twitter and Instagram, allowing users to create short, fun videos ranging from 15 to 60 seconds. The app provides various editing tools, filters, and augmented reality features, making it appealing for creative expression.

TikTok's unique algorithm enables users to engage with followers through likes, comments, and hashtags while integrating seamlessly with other social media platforms such as Instagram and YouTube. It is particularly popular among young adults aged 16 to 24 who actively contribute to the dynamic community of TikTokers.

Marketing Opportunities on TikTok

For brands, TikTok isn't just a passing trend; it's a potent marketing platform. Companies are beginning to experiment with promotional strategies that engage users in creative and entertaining ways. Here are some effective TikTok marketing strategies businesses can implement in 2020:

1. Create Authentic Content

TikTok thrives on authenticity and creativity. When creating videos, it's crucial to keep them relatable and entertaining. Authentic content resonates well with the audience, so focus on showing the true personality of your brand rather than pushing sales hard.

2. Launch Hashtag Challenges

One of the most successful marketing tactics on TikTok is the hashtag challenge. Brands can invite users to create content based on a specific theme or challenge, using a designated hashtag. Notable examples include McDonald's "Big Mac TikTok Challenge" and Fashion Nova's "#InMyDenim" campaign, both of which encouraged user-generated content and increased engagement with the brand.

3. Collaborate with TikTok Influencers

Working with influencers can maximize a brand's reach to Generation Z and young millennials, who often distrust traditional marketing. By partnering with influencers whose followers align with your target audience, you can amplify your message and boost engagement.

4. Utilize TikTok’s Advertising Options

TikTok finally introduced in-platform advertisements, providing brands with four primary ad formats:

• In-Feed Native Ads: Similar to Snapchat and Instagram stories, these ads can include links to web pages or app downloads.
• Brand Takeovers: Brands can dominate the platform for a day, using visual content with embedded links.
• Hashtag Challenges: Promote your own hashtags to increase user engagement.
• Branded Lenses: Create fun and engaging lenses similar to those on Snapchat.

TikTok's advertising is often more affordable than more saturated platforms like Facebook and Instagram, providing a cost-effective way for brands to reach potential customers.

5. Build Brand Personality

TikTok is ideal for showcasing the fun and unique aspects of your business. By producing light-hearted, creative content, you can connect with younger audiences and foster brand loyalty.

Conclusion

As a relatively untapped resource for marketing, TikTok presents exciting opportunities for brands seeking to enhance their digital presence and connect with younger audiences. By embracing a playful, authentic approach to content creation, focusing on engagement, and utilizing TikTok's advertising features, businesses can capture the attention of Generation Z and stand out in a crowded market.

Keywords

TikTok, social media, marketing strategies, authentic content, hashtag challenge, influencer marketing, advertising options, brand personality.

FAQ

1. What is TikTok?
TikTok is a social media platform that allows users to create and share short-form videos, typically set to music.

2. How can I use TikTok for my business?
Businesses can create authentic content, launch hashtag challenges, collaborate with influencers, and utilize TikTok's advertising features to engage with customers.

3. What types of ads does TikTok offer?
TikTok offers In-Feed Native Ads, Brand Takeovers, Hashtag Challenges, and Branded Lenses.

4. Who is the primary user demographic on TikTok?
The largest demographic of TikTok users ranges from ages 16 to 24, making it a popular platform among younger audiences.

5. Is TikTok an effective platform for marketing?
Yes, TikTok can be very effective for marketing, especially for brands looking to connect with younger consumers through creative and engaging content.