Published on

How To Setup TikTok Pixel For Shopify and WooCommerce the EASY WAY

How To Setup TikTok Pixel For Shopify and WooCommerce the EASY WAY

Before you start running TikTok ads for your e-commerce or dropshipping store, it’s essential to link the TikTok pixel to your website or store. This guide will show you how to do it for both WooCommerce and Shopify stores, ensuring you can monitor visitor activity like add to cart, purchases, page views, and more.

Step 1: Create a TikTok Business Account

Ensure you have a TikTok business advertising account. If you don’t have one, watch this video and follow the instructions: Link to video creating a TikTok Business Ads account

Step 2: Linking TikTok Pixel to WooCommerce

  1. Navigate to Tools and Events:

    • Go to the tools section on your TikTok ads manager and click on “Events” and then “Web Events.”

  2. Create a Pixel:

    • Click on “Create Pixel.” You will see options for manual setup and partner setup. Choose the Partner setup.

  3. Install WooCommerce Plugin:

    • Go to your WordPress dashboard and install the TikTok for WooCommerce plugin through:
    WooCommerce → Extensions → Search for “TikTok” → Install and activate the plugin.
    • Ensure it’s active by going to WooCommerce, then My Subscriptions, and toggling it to active if needed.

  4. Connect WooCommerce and TikTok:

    • In WooCommerce, go to Marketing and click on TikTok. Click on Get Started.

    • Follow the steps to log in to your TikTok business account, select your business center, ad account, and pixel. Ensure your VPN is set correctly if you’re in an ineligible country.

    • Confirm the setup, and finish.

  5. Running Ads from WooCommerce:

    • You can opt to create TikTok ads directly from your WooCommerce dashboard, although it has limited targeting options compared to using the TikTok ads manager.

Step 3: Linking TikTok Pixel to Shopify

  1. Change Store Address:

    • Ensure your Shopify store address supports TikTok, e.g., set to the US.
    Settings → Store Details → Change billing information country.

  2. Install TikTok App in Shopify:

    • Go to Apps in Shopify and search for TikTok in the Shopify App Store.
    • Install the TikTok app.

  3. Set Up TikTok:

    • Follow the prompts to log in to your TikTok business account and connect your ad account.
    • Create or select an existing pixel and finish the setup.

  4. Running Ads from Shopify:

    • Like WooCommerce, you can create ad campaigns directly from Shopify, though with similar limitations.

Step 4: Verify Pixel Integration

  • Check the status of your pixels in your TikTok ads manager under events and web events. Ensure it shows as active for both WooCommerce and Shopify.

Keywords

  • TikTok ads
  • TikTok pixel
  • WooCommerce
  • Shopify
  • E-commerce
  • Dropshipping
  • TikTok Business Account
  • Pixel Integration

FAQ

Q1: What’s the role of a TikTok Pixel? A1: The TikTok Pixel allows you to monitor website activities such as purchases, add to cart actions, and page views, enabling the measurement of ad performance.

Q2: How do I create a TikTok Business Account? A2: You can create a TikTok Business Account by following the provided video link and instructions, ensuring your VPN is set to an eligible country if necessary.

Q3: Can I run TikTok ads directly from WooCommerce? A3: Yes, WooCommerce allows you to run TikTok ads directly from your dashboard, although with limited targeting options compared to the TikTok ads manager.

Q4: What should I do if my Shopify store address is incompatible with TikTok? A4: Change your store address to a supported country like the US or UK under Store Details in the Shopify settings.

Q5: How do I confirm if my TikTok Pixel is active? A5: Check the status of your pixel in the TikTok ads manager under events and web events, where it should show as active.

Read More