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How to Set Up TikTok Shop Affiliate Marketing to Get More Sales | Lecture # 9

Introduction

Assalam Alekum, I am your brother Shahid Iqbal. In today's video, we will delve into the TikTok Shop Affiliate Program. This program is an emerging i-commerce marketplace that is giving tough competition to Amazon, Walmart, eBay, and beyond. It has evolved from an entertainment platform into a significant sales channel. In this article, we'll cover how to set up the TikTok Shop Affiliate Program, maximize sales, what to do, and what to avoid.

What is TikTok Shop Affiliate Program?

TikTok Shop Affiliate Program essentially lets you collaborate with creators who promote your products in return for a commission. This model ensures you only pay for successful sales, making it a cost-effective way to boost your sales.

Setting Up Your TikTok Shop

To start with, TikTok incentivizes customers and creators by offering various benefits such as vouchers, missions, and growth incentives. This fosters an environment where creators are motivated to promote your products seriously.

Promotion Tools

  1. Vouchers:

    • Customers can use vouchers during promotions, increasing sales.
    • Example: List a $ 20 product with added fast shipping, a total of $ 25. TikTok covers the price reduction, incentivizing the customer.

  2. Free Ceiling for 90 Days:

    • No referral fees for the first 90 days.

Affiliate Marketing on TikTok

Affiliate marketing is an excellent strategy because affiliates are only paid after they make sales. Here are three plans TikTok offers:

  1. Shop Plan:

    • Set a universal commission for your entire product catalog.
    • TikTok suggests a minimum commission of 10 to 15%.

  2. Open Plan:

    • Allows setting product-wise commission based on sourcing and selling price.
    • You can also create free samples to entice creators with significant followers.

  3. Target Plan:

    • Invite high-potential creators through Creator Connect.
    • Provide detailed metrics and higher commissions to attract top creators.

Steps to Set Up Affiliate Marketing

  1. Shop Plan:

    • Set a universal commission (e.g., 10%).
    • Products are promoted automatically by creators.

  2. Open Plan:

    • Set a product-wise commission.
    • Offer free samples to top creators (e.g., creators with at least 50,000 followers).

  3. Target Plan:

    • Strategically invite top creators.
    • Study their metrics to ensure they align with your product.

Potential Issues and Recommendations

Students and newcomers often struggle with setting low commissions. A practical approach includes offering substantial commissions (10-25%) and free samples to attract more engaged creators.

Monitoring and Analytics

Utilize the Data Compass section to track:

  • Gross Merchandise Volume (GMV)
  • Sales metrics from live videos and created content.
  • Top-performing products and creators.

Conclusion

Setting up TikTok's Shop Affiliate Program can bring substantial results if done correctly. Ensure your product is enticing, research your market, and provide fair commissions. Implement these steps to see transformative results in your TikTok shop. If you found this guide helpful, please subscribe, like, and share this video. Allah Hafiz.

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