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How To Sell On TikTok Shop | Full Step-By-Step Tutorial

Introduction

Today's video is going to focus on one opportunity that you cannot let go of: you need to start selling on TikTok Shop. Whether you're printing t-shirts or you have your own crafting business where you make some unique items, you absolutely need to be selling on TikTok Shop. I actually know somebody whose video went viral back in December and they told me that simply between New Year's Eve to New Year's Day they sold over 500 shirts. Not only that, they actually have other people promoting their products as affiliates.

While I don't know exactly how much they've made, I can safely say that they've made a minimum of about $ 20,000. Can you imagine making 20 grand in 2-3 months? That's absolutely insane, and TikTok Shop is the place to do it. So in today's video, I'm going to show you exactly how you can get set up with TikTok Shop and how you can start making products and marketing them.

Getting Started

Disclaimer: Not everything is going to go viral immediately. There are times that it’s going to take days, weeks, or even months for one video to go viral. But you need to keep at it because, at the end of the day, you’re not wasting any money; all you’re doing is spending a little bit of extra time to make a couple of videos to promote your product and nothing else.

The best part is that those videos don’t even have to involve you talking about your product or doing anything elaborate. You can simply make a video of you creating the product. You don’t even have to show your face; just show the product being made. If you catch onto a trend early or if you upload your video at the right time, then someone might see it and share it, starting a chain reaction that could go viral and lead to significant sales.

Registering Your Account

The first step is to go to the seller center at TikTok Shop. You can easily find this by Googling it or checking the description down below. Here are the detailed steps:

  1. Register Your Account: You can either sign up with your TikTok account or use an email. Personally, I prefer using an email because it makes it easier when switching devices or browsers.
  2. Select Business Type: Most likely, you’ll be registering as an "Individual" unless you are running a sole proprietorship, corporation, or partnership.
  3. Verify Information: TikTok will need some form of identification, like a driver’s license or passport.
  4. Provide Shop Information: Choose a shop name and primary product category (e.g., men’s wear).
  5. Verify Phone Number: This is an additional step for security.

After submitting this information, your documents will be under review. This process can sometimes result in denials; if that happens, just reapply.

Setting Up Tax Information

Next, you’ll need to add your tax information, which includes your name, email address, physical address, business type, and your Social Security number. This step is crucial for legal and financial compliance.

Configuring Shipping Information

Setting up your shipping can be a bit complicated, so pay close attention:

  1. Choose between TikTok Shipping or Seller Shipping: TikTok Shipping means TikTok provides the shipping label, while the seller shipping means you’ll provide a tracking number.
  2. Consider Shipping Costs: TikTok has been covering shipping costs, but this might change, so it’s crucial to include shipping costs in your product prices.

Note: TikTok Shop may require you to ship items within 3 days. Late packages can incur penalties affecting your seller health score.

Adding Products

Now let’s talk about adding your first product:

  1. Click on Add New Product.
  2. Input details like product name, category, and enter all necessary attributes.
  3. Upload product images and descriptions.
  4. Set up product variations, such as color and size, and set their respective prices.
  5. Add shipping weights and dimensions.
  6. Submit your product for review.

Marketing Your Products

TikTok provides some organic boosts, but mastering the marketing tools like shop ads and funded promotions is key:

  1. Shop Ads: Though optional, shop ads can help give exposure.
  2. Promotions: TikTok offers promotions that it funds, like free shipping or coupons.
  3. Affiliates: This is a powerful tool where influencers promote your products. Set this up in your marketing tab.

Utilizing Analytics & Maintaining Health Score

Using TikTok’s analytics helps in understanding traffic sources, customer behavior, and performance of specific videos. Additionally, maintaining a good health score by avoiding penalties ensures better visibility and fewer issues.

Setting Up Finances and Connecting Shop

Finally, ensure your finances are in order and connect your TikTok account:

  1. Convert your TikTok account to a business account.
  2. Link your TikTok account with the shop to start selling.

Keywords

  • TikTok Shop
  • Selling on TikTok
  • Influencer marketing
  • Product setup
  • Shipping configuration
  • TikTok organic boost
  • Affiliate marketing
  • Shop health score
  • TikTok ads and promotions
  • Analytics and insights

FAQ

Q1: What type of products can I sell on TikTok Shop? A1: You can sell a wide range of products including t-shirts, home supplies, and other craft items.

Q2: How do I register for TikTok Shop? A2: You can register through the TikTok seller center with either a TikTok account or an email, complete with business and personal verification.

Q3: Is shipping covered by TikTok? A3: TikTok has been covering shipping costs, but they may require sellers to include shipping costs in the product price as policies evolve.

Q4: How do I market my products on TikTok Shop? A4: Utilize organic boosts, shop ads, and TikTok-funded promotions. Collaborate with Affiliates to further market your products.

Q5: What if my registration gets denied? A5: If your registration is denied, simply reapply. Ensure your documents are clear and legible.

Q6: What are TikTok's rules for attaching products to videos? A6: If you attach a product to a video, ensure the video references that product. Irrelevant products can lead to violations that affect your health score.

Q7: How do I set up my account for receiving payments? A7: Go to the finances tab and input your necessary financial information to handle transfers and payments.

Q8: What are the potential penalties for late shipping? A8: Late shipments can result in penalty points added to your account, affecting your overall shop health and visibility.

Q9: How do I maintain a good health score? A9: Avoid uploading irrelevant products, ensure timely shipping, and adhere to TikTok policies to maintain an excellent health score.

Q10: Can I use copyrighted music on my business account? A10: No, business accounts cannot use copyrighted music or sounds, even if labeled as "original sound" due to potential copyright violations.

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