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How to Sell on TikTok in 2023 | From 0 to 10,000 Followers & $66K in Sales

Introduction

After avoiding TikTok for months, I finally decided to get on the app and ended up growing my following from scratch to 10,000 followers and making $ 66,000 in sales in my first 90 days on the platform. In this article, I will break down exactly how to sell on TikTok, so you aren’t just amassing a ton of followers but also adding a ton of dollars to your bank account.

My name is Jordan Maley, and I grew my online business from scratch to consistent $ 20K months in just 90 days. Today, I run a global brand that has done over seven figures in sales, and I'm here to give entrepreneurs like you the blueprint to start, grow, and automate your business. This way, you can build a profitable personal brand that works for you 24/7, so you don’t have to.

I'm going to give you as much information as I can about how to sell on TikTok in a brief article like this. If you're serious about using TikTok to grow your following and generate massive revenue for your business, then I invite you to join me for my free 60-minute masterclass. In this class, I’ll share my entire framework step by step. You can attend the masterclass for free at globalfreedomcommunity.com forward slash TikTok.

Why TikTok?

Initially, I was highly skeptical of TikTok. Like many people, I thought it was just a platform for kids doing viral dances and ridiculous challenges, not for serious business owners. However, I was shocked to discover that TikTok has over 150 million monthly users in the US alone, and over half are over the age of 30. I decided to go all-in on TikTok and give it a 90-day trial. What I’m going to share with you is the exact process I followed to go from zero to ten thousand followers and generate $ 66,000 in sales during those first three months.

Step 1: Knowing Your Niche

Whether you’re aiming for a thousand, ten thousand, or a hundred thousand followers on TikTok, you must start by knowing your niche. Think of it as choosing a theme for your account. When someone lands on your TikTok profile, they should instantly know what it's about and how you can help solve their problem. Your theme should align with what you sell or what you would like to sell.

Here are some successful examples:

  • An account focusing on how our body stores trauma that manifests in health issues, leading to 1.3 million followers and quick sales.
  • Another account that helps teachers maintain their sanity with zero prep, geared toward helping them love the classroom again.
  • My client Dave has over half a million followers with a specified account theme, making $ 45,000 in sales in 10 days.

Step 2: Creating a Content Strategy

I target four main categories each week for my TikTok content: inspiring content, educational content, lifestyle content, and promotional content. I use a mix of three different video formats:

  1. Talk to Camera Videos: Videos of you speaking to the camera.
  2. Text on Screen Videos: Random videos with blocks of text on screen and a popular song playing in the background.
  3. Trends: Lip sync or filter trends on TikTok.

Pick the trends you’re comfortable with—no need to dance or do complicated transitions if you don’t want to. Use trends that you can record quickly and focus on high-quality content.

Step 3: Posting Frequency

To launch or revamp your account, I recommend posting three times a day for at least three weeks. Prepare all these videos in advance to avoid falling behind. After the initial period, you can reduce to two posts a day.

Step 4: Turning Posts into Sales

Think of social media as one big funnel. Your videos are the top of the funnel. Each video should have a call to action. Most of the time, your CTA should engage your audience (likes, comments, follows). The other times, direct them to join your email list. Offer a free resource in exchange for their contact info.

Use automated sales funnels and email marketing to turn new leads into customers. I used two primary funnels: a PDF download with a $ 17 offer and a free training video that led to my signature offer. Following this content strategy and funnel use helped me achieve my goals.

Conclusion

Success on TikTok requires a well-defined strategy and consistent effort. Follow a proven plan from someone who actively generates leads and sales from the platform—like me! Watch my free 60-minute masterclass at globalfreedomcommunity.com forward slash TikTok for a detailed guide from A to Z. Stay consistent and create targeted content to achieve your TikTok business growth.

Keywords

  • TikTok
  • Sell on TikTok
  • Followers
  • Sales
  • Content Strategy
  • Niche
  • Funnel
  • Email List
  • Social Media Marketing

FAQs

Q1: How often should I post on TikTok to grow my following? A: Post three times a day for at least the first three weeks. After that, you can reduce to two posts a day.

Q2: What types of content should I create? A: Utilize four main categories: inspiring, educational, lifestyle, and promotional content. Use talk-to-camera videos, text-on-screen videos, and trend videos.

Q3: What’s the importance of having a niche or theme on TikTok? A: Having a clear theme helps visitors instantly understand what your account is about and how you can help them, making them more likely to follow and eventually buy from you.

Q4: How can I turn my TikTok followers into customers? A: Use calls to action to direct your followers to join your email list. Offer free resources as incentives and use email marketing to drive sales.

Q5: Do I need to go viral to be successful on TikTok? A: No, you don’t need to go viral. Consistency and following a well-defined content strategy are more important for sustained growth and sales.

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