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How to SELL on the NEW TikTok Shop Marketplace

How to SELL on the NEW TikTok Shop Marketplace

TikTok has launched its own e-commerce marketplace called TikTok Shop, which is a more integrated solution than TikTok Shopping. Unlike TikTok Shopping which merely allows users to link Shopify products inside TikTok, TikTok Shop is a full-fledged marketplace similar to Amazon or eBay. Here's a comprehensive guide on how to access TikTok Shop, list your products, manage orders, and more.

Getting Started with TikTok Shop

  1. Creating a TikTok Shop Seller Center Account:

    • Visit the TikTok Shop Seller Center using the provided link.
    • Sign up and fill out the application, which takes around 30 minutes. You'll need a certificate of incorporation, U.S. passport, or U.S. driver's license.
    • Wait for your account to be approved, which usually takes 1-2 days, but can be as short as 2 hours.
    • Link your TikTok account to display your products on your TikTok page.

  2. Availability:

    • TikTok Shop is currently available in the United States, Indonesia, Malaysia, Thailand, Philippines, Vietnam, Singapore, and the United Kingdom.

TikTok Shop Seller Center Backend

  1. Dashboard Overview:

    • Home Page: View orders, product impressions, video posts about your products, and affiliate sales.
    • Products Page: Manage, edit, or create new product listings.

  2. Order Management:

    • Orders Page: Manage, ship, and track orders. Handle cancellations and returns.
    • Shipping Tab: Manage batch shipments, shipping options, and templates.

  3. Promotions:

    • Use promotional tools like product discounts, flash sales, vouchers, and shipping fee discounts.

  4. Finance Management:

    • View and manage payments.

  5. Services:

    • Connect apps like shipping apps to synchronize everything.

  6. Analytics and Growth Center:

    • View detailed analytics.
    • Complete missions to boost your business performance.

Key Processes and Tips

  1. Adding New Products:

    • Go to ‘Products’ and click ‘Add New Product.’
    • Fill in the necessary details, including product name, category, images, descriptions, size chart, variations, and shipping details.
    • Upload your product and wait for it to be approved.

  2. Creating Effective Product Descriptions:

    • You can use tools like Bulscribe to generate compelling product descriptions and benefits.

  3. Understanding Shop Health and Policies:

    • Maintain a low-risk shop status by adhering to TikTok’s selling policies.
    • Be aware of the probation period which limits you to 200 orders per day initially.

  4. Leveraging Affiliate Marketing:

    • Create affiliate plans and check their orders to ensure they are legitimate.

  5. Handling FAQs and Violations:

    • TikTok will maintain records of any violations.
    • Follow guidelines to keep your shop's performance healthy.

Conclusion

Starting with TikTok Shop can give sellers a massive advantage due to the early-mover benefits and TikTok's incentives. By understanding the platform's backend, managing product listings, and adhering to policies, you can maximize your e-commerce success within TikTok.

Keywords

  • TikTok Shop
  • E-commerce Marketplace
  • Product Listings
  • Order Management
  • Promotions
  • Affiliate Marketing
  • Seller Center Account
  • Shop Health
  • Probation Period
  • Product Descriptions

FAQ

Q1: What is TikTok Shop? A1: TikTok Shop is an integrated e-commerce marketplace that allows users to buy products directly within the TikTok app.

Q2: How do I create a TikTok Shop Seller Center Account? A2: You need to sign up on the TikTok Shop Seller Center, complete an application with required documentation, wait for approval, and link your TikTok account.

Q3: In which countries is TikTok Shop available? A3: As of now, TikTok Shop is available in the United States, Indonesia, Malaysia, Thailand, Philippines, Vietnam, Singapore, and the United Kingdom.

Q4: How can I manage orders on TikTok Shop? A4: Use the Orders Page in the Seller Center to manage, ship, track orders, handle cancellations, and returns.

Q5: What are the benefits of TikTok Shop's promotional tools? A5: TikTok Shop offers product discounts, flash sales, vouchers, and shipping fee discounts to help sellers promote their products.

Q6: What is the probation period on TikTok Shop? A6: New sellers are limited to 200 orders per day during the probation period, which can be lifted after demonstrating good performance.

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