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How to SELL on the NEW TikTok Shop Marketplace (Step by Step Tutorial)

Introduction

Unleash Your Potential on TikTok Shop

TikTok has undoubtedly taken the world by storm, evolving from a hub for content creators to a bustling marketplace. The much-awaited TikTok Shop is now live, making shopping on social media easier and more profitable. This tutorial guides you through setting up your TikTok shop, understanding its workings, and exploring alternative ways to make money.

The Partnership

In late October 2020, TikTok announced a global partnership with Shopify, a dream come true for sellers. This integration allows you to connect your Shopify store to your TikTok account seamlessly, driving traffic and targeting your audience more effectively. TikTok Shop now allows users to buy products directly within the app, similar to Instagram shopping.

How TikTok Shop Works

TikTok Shop is a game-changing feature for merchants, creators, and brands. Here's how it works:

  1. User Journey: Users can click a product link in a video and purchase it directly, reducing the friction points that can inhibit conversions.
  2. Traffic and Experience: TikTok's unique algorithm and engaging content make it a robust platform for retail.
  3. Creator Collaboration: The TikTok Creator Marketplace allows for easy collaboration with influencers and UGC (User Generated Content) creators, making advertisements more relatable.

Setting Up Your TikTok Shop

Setting up a TikTok shop is straightforward, but it comes with a caveat—it's currently available only in a few countries. These include Indonesia, Malaysia, Thailand, the Philippines, Vietnam, Singapore, the United Kingdom, and the United States. Expansion to other countries is expected.

Steps to Set Up

  1. Register as a Merchant:

    • Submit your email address and password.
    • Complete the registration process.
    • Note that you might have to wait for approval, but it's generally fast.

  2. Link Your Accounts:

    • Connect your TikTok account to your shop.
    • If using Shopify, ensure your store is linked.

  3. Create Content:

    • Generate engaging videos showcasing your products.
    • Use the TikTok Creator Marketplace if content creation isn't your strength.

Types of Shopping on TikTok

  1. Live Shopping: Engage with your audience in real-time. Creators can pin products on screen, making it easy for viewers to browse and buy.
  2. Shoppable Videos: Create videos where viewers can click to purchase the featured products.
  3. Product Showcase: Use your TikTok profile to showcase products, much like Instagram.

Affiliate Marketing as an Alternative

If you prefer not to stock or sell your products, affiliate marketing is a viable alternative. Promote products from Amazon or other TikTok shops. Here's how:

  • Amazon Associates: Sign up and use affiliate links to earn commissions.
  • Follower Requirements: You need 5,000 followers to be an affiliate on TikTok.
  • User-Generated Content: This type of content is more relatable and often leads to higher conversions.

Conclusion

Selling on TikTok Shop is straightforward and holds immense potential. Whether you opt for product selling or affiliate marketing, the key lies in compelling content creation. Invest time, effort, or money—whatever it takes to create engaging videos that drive sales.

Keywords

  • TikTok Shop
  • Shopify partnership
  • User Generated Content (UGC)
  • TikTok Creator Marketplace
  • Live Shopping
  • Shoppable Videos
  • Affiliate Marketing
  • Amazon Associates

FAQ

  1. What is TikTok Shop? TikTok Shop is a new feature allowing merchants, brands, and creators to sell products directly on the TikTok platform.

  2. How can I set up a TikTok Shop? Register as a merchant, link your accounts, and start creating content. Note that TikTok Shop is currently available only in specific countries.

  3. Which countries have access to TikTok Shop? Indonesia, Malaysia, Thailand, the Philippines, Vietnam, Singapore, the United Kingdom, and the United States.

  4. What is User Generated Content (UGC)? UGC is content created by everyday users rather than big influencers, making it more relatable and effective for advertising.

  5. What are the shopping options on TikTok? You can leverage live shopping, shoppable videos, and product showcases.

  6. Can I do affiliate marketing on TikTok? Yes, you can promote products from Amazon or other TikTok shops, earning commissions through affiliate marketing.

  7. Do I need followers to sell on TikTok Shop? No follower count is needed to sell your products, but for affiliate marketing, you need at least 5,000 followers.

  8. How can I find content creators to collaborate with? Use the TikTok Creator Marketplace to find and collaborate with influencers for UGC.

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